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National Institute of Business
Management
Chennai
- 020
THIRD SEMESTER MBA
Subject : Service Marketing
Attend any 4 questions. Each question carries 25 marks
(Each
answer should be of minimum 2 pages / of 300 words)
1.
Why is
a Marketing a service base business and is different from marketing a
product-base business? Explain.
2.
What
is the purpose of market research? Explain.
3.
Explain
the factors of Service Delivery.
4.
Discuss the
three aspects to any product or service.
5.
Explain
the phases of the product lifecycle and corresponding technologies.
6. What is Channel Management? Explain the
decisions on the part of the supplier?
25 x 4=100 marks
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
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