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SEP 2021 / RAMESH N / GDIB

 

GDIB TERM 3 – ASSIGNMENT

 

 

 

1.     Define the following terms with one example.

 

a.     GDP

 

b.    GDP-P

 

c.     PPP

 

d.    Pure Market Economy

 

e.     Hofstede Dimensions of Culture

 

f.     High and Low Context Societies

 

 

2.     The exit of General Motors and now Ford from India market has been a much discussed topic. Obviously these decisions were taken NOT overnight, Ford indeed must have reviewed India Exit many times over the last few years before taking the step. Needless to say the Auto Industry in India would have been aware of it. Despite this we see Morris Garage (owned by the Shanghai-based Chinese state-owned company SAIC Motor) and Kia (South Korean Company) getting aggressive in the market. At the same time Audi and Mercedes Benz (Germany)seem to be committed to India market.

 

What’s happening? Why are they so diverse viewpoints of a market. Use all your understanding of Global Business to explain. Your answer should not be generic but should reflect your learnings as a MBA student.

 

 

3.     Based on your understanding of different modes of entry to an International Market and through use of marketing and management terms taught in GDIB classes give your recommendations to Kang Tea Company of Korea and Hamdard Laboratories of India as they prepare to enter each other’s market.

 

 

a.     Ginseng tea, or insam-cha (인삼차; 人蔘茶 insam means ginseng and cha means tea in Korean), is a traditional Korean tea made with ginseng. While it is called a tea, ginseng tea does not contain tea leaves. It is a herbal tea infusion made out of the ginseng plant's root. Ginseng is a perennial herb derived from the aromatic root of Panax Ginseng Meyer, also known as Korean ginseng. Ginseng grows in shady forests that are cool and damp. It is a slow-growing plant and is difficult to cultivate. It can take four to six years before the root is ready to be harvested. Ginseng roots have a forked and twisted appearance that somewhat resembles the human body. Ginseng roots have been used in East Asian countries for more than 2,000 years. Kang Tea Company which has a large market share and huge consumer confidence in South East Asian markets plans to enter India in a large and significant way.

 

b.        Rooh Afza (Urdu: اﺰﻓا حور; Hindi: !ह अफ़ज़ा; Bengali: রহ আফজা) (Soul Refresher) is a concentrated squash.It was formulated in 1906 in Ghaziabad, British India by Hakim Hafiz Abdul Majeed, and launched from Old Delhi, India. Currently, Rooh Afza is manufactured by the companies founded by him and his sons, Hamdard Laboratories, India. The specific Unani recipe of Rooh Afza combines several ingredients popularly believed to be cooling agents, such as rose, which is used as a remedy for loo (the hot summer winds of Northern India and Pakistan and Bangladesh). The drink is commonly associated with the month of Ramadan, in which it is usually consumed during iftar. It is sold commercially as a syrup to flavour sherbets, cold milk drinks, ices, and cold desserts such as the popular falooda. The name Rooh Afza is sometimes translated as "refresher of the soul". It is said that this name was made up by the original formulator of the drink, with possible cultural influences. Hamdard Laboratories which has a large market share and huge consumer confidence in South Asian markets plans to enter South East Asian markets like (Korea, China, Japan and other countries in the region) in a large and significant way.

 

 

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