NMIMS - Course: Organisational Theory, Structure and Design


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NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Organisational Theory, Structure and Design


1.      SmallSoft Ltd is a technology giant which over the years had built a huge organization, servicing customers globally. Started by a visionary founder, the organization’s products had almost a monopolistic control over the markets they operated in. However, the last decade saw them being taken over by smaller, more agile organizations. The Board

realized that the current way of working would not help them retain their growth or their profitability and hence they decided to go in for a changed strategy. A new CEO was brought in, who quickly realized that the organization was stuck in the past ways of doing business and that its vision and mission were now redundant in the current technology scenario. Also, the teams were working in silos and the company structure needed to be integrated.
The CEO called you, the Head-HR to discuss this. She has asked your help as the Head HR help transform the company and drive this change. You recommend that the company follow Kotter’s 8-step model to drive this change.
Detail out the steps to be followed for Change Management as per Kotter’s 8-step model, adding on any specific points mentioned in the case.
(10 Marks)
2Jahazi Company is a company that is into operating boats for leisure cruises in Kerala. The owner of this company, Mr. Nair, now wants to move into International waters by setting up a base in Singapore, to provide these services in South East Asia. Your firm has been tasked with doing an External Analysis prior to the move. Detail out the techniques you would follow for doing an External Analysis using PESTLE method for this company.
(10 Marks)
3. Funky TV is a music television channel that is very popular amongst youngsters. It is considered a fun channel and has a great brand recall value, but due to high content costs and other expenses, it is not very profitable. The channel is successful because of the new formats and interesting ideas it keeps introducing regularly on air.
The employees are mostly in the age group of 22-30. There are a few other employees from older age groups as well. The company prides itself on being a Crazy and Cool
workplace. Each employee at the time of joining is given decorating material and lots of colorful paper to help them decorate their workplace. This is an open office layout. All employees including the senior management sit in the same area and there are small meeting rooms for people who wish to have a quiet conversation.
Every evening at 6 pm, one employee is randomly selected by draw of lots and gets to choose a playlist to play on the public address system. There is no dress code and employees are inspired to discover their individual style.
The employees are encouraged to speak their mind, share their ideas and disagreements are considered healthy. Managers avoid taking unilateral decisions and prefer to have a consensus-based approach.
The culture is also such that it attracts talented people from across all walks of life. The current channel programming in charge was a professor of physics before he joined the channel.
Though the company faces stiff competition in the music television space and is not the best paymaster, it still has low levels of attrition.
a. Describe the basic features of Schein’s model of culture and classify the elements of culture mentioned in the case into Schein’s framework (5 Marks)

b. What is the Function of culture? Give example from the case to show the function of culture for the employees of Funky TV. (5 Marks)


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