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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. The World Economic Forum
publishes the Global Competitiveness report annually which ranks nations across
12 pillars of global competitiveness. Develop a regional Asia-Pacific Outlook
for a minimum of 5 economies in the region. (10 Marks)
2. You are travelling to an
African country (select one) and your colleague recommends you to visit the
website of Centre for Intercultural Learning. Collect information and prepare a
brief write-up on the cultural characteristics affecting workplace conduct in
the selected African country and compare it with the Indian culture (10 Marks)
3. In late 1990s, Levi Strauss,
the iconic jeans brand decided to restore its lost sales through a shift in
strategy. They decided to allow the national managers to adapt the product
offers and re-work on the marketing strategies. The products were re-designed
for physical differences. Regional flavor was given to the advertisements
especially when around 60% of the business started coming from emerging
markets.
a. How does the brand Levi
demonstrate the globalization of markets. Identify 5 such Indian brands who
indicate the same global phenomenon. (5 Marks)
b. Do you think that this
strategy will continue to work in future? Identify 5 global brands that
practice standardization? (5 Marks)
Dear students, get fully NMIMS solved assignments
by professionals
Do send your query at :
or call us at :08263069601
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