BJ0015 – Media and Society

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ASSIGNMENT

Summer 2015

Semester 4

BJ0015 – Media and Society

2 Credits (Book ID: B0475)

(30 marks)

Answer the following questions:

1. Comment on the difference between ‘Media and Culture’ and ‘Media Culture’. [10 marks]

Answer : We use all kinds of terms to talk about media. It will be useful to clarify them. It will be especially important to distinguish between mass communication and mass media, and to attempt a working definition of culture. You likely are reading this book as part of a class dedicated to mass communication, so let’s start with mass communication first. Note that adjective: mass. Here is a horrible definition of mass from an online dictionary: Of, relating to, characteristic of, directed at, or attended by a large number of people. But the definition gets the point across. Communication can take place just between two people, or among a few

2. Write short notes on the following folk theatre forms:

(a) Jatra

Answer : Jatra , Yatra meaning procession or journey in Sanskrit) is a popular folk-theatre form of Bengali theatre, spread throughout most of Bengali speaking areas of the Indian subcontinent, including Bangladesh and Indian states of West Bengal, Bihar, Assam, Orissa and Tripura As of 2005, there were some 55 troupes based in Calcutta's old jatra district, Chitpur Road, and all together, jatra is a $21m-a-year industry, performed on nearly 4,000 stages in West Bengal alone, where in 2001, over 300 companies employed over 20,000

(b) Nautanki [10 marks]

Answer : Nautanki is a famous folk theater and operatic drama form, popular in northern India especially in Uttar Pradesh.[1] Before the advent of cinema in India, it was the most popular form of entertainment prevalent in these areas. Usually a nautanki consisted of folklore and mythological dramas with interludes of folk songs and dances. Now it has taken other forms. In many areas it has been restricted only to female dance

3. Compare Electronic Media with Folk Media. [10 marks]

Answer : Communication is a constant in the world of human beings, animals and plants and it is an ever continuing process. A human being’s need for communication is as strong and as basic as the need for food, shelter and clothing. Communication is divided into many types and mass communication is only one form of it. Media stands for the medium in mass communication. We can say that the media is the vehicle through which various messages are communicated to a large number of people that are spread over a vast

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