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2014 assignments
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SEM 4
MARKETING
MK0015-Services
Marketing and Customer Relationship Management
1 “Positioning a service in the marketplace is much like positioning a
product”. Explain Service positioning and its purpose with the help of an
example.
Explanation of service positioning
Explanation of purposes
Example
2 Elaborate GAP analysis in detail.
Explanation of GAP Model.
3 “Interaction plays a lead role in building customer relationships”.
Explain CIM in this context.
Explanation of CIM
Explanation of Methods
4 What are the various types of conflicts in marketing services?
Explanation of types
5 Elaborate the important steps that service providers should bear in
mind while implementing one to one marketing.
Explanation
6 Write short notes on:
a) E-CRM
b) Customer Retention
a) Meaning, opportunities and benefits
b) Meaning and Strategies
MK0016-Advertising Management and Sales Promotion
1 Do you agree that humour content in advertisement leads to better
results? Support your view with examples.
Explanation of statement
Examples
2 Experts have found that consumers often respond to messages in a
hierarchical order of behaviour. Throw light on communication response
hierarchy in this context.
Explanation
Diagram of Model
3 Explain the role of a media planner and media buyer.
Role of media planner
Role of media buyer
4 Explain the strengths and limitations of direct marketing. List few products
which are suitable for direct marketing.
Explanation of strengths
Explanation of Weaknesses
Listing of products suitable
5 “Kids are the new age customers”. Do you agree with this statement?
Explain Brat Power in this connection.
Explanation
6 Write short notes on:
a) Stereotyping in advertisement
b) Regulation governing Broadcast Media Advertising
a) Meaning and explanation
b) Explanation
MK0017- E-MARKETING
1 Definition of E-marketing. Explain the techniques of e-marketing.
Definition of E-marketing
Techniques of e-marketing
2 An electronic marketplace (e-marketplace) refers to a website created
for common interest. It integrates the online and physical component of a
company. Discuss the five kinds of partners in an e-marketplace.
Explanation of e-marketplace
Five kinds of partners in an e-marketplace
3 Discuss the major legal and ethical issues in e-marketing.
A. Legal issues
B. Ethical issues
4 Discuss the online buying process.
Online Buying process
5 Functions of E-marketing are represented by 2P+2C+3S formula
(Personalisation, privacy, customer service, community, site, security, and
sales promotion). These functions form the framework of an e-marketing
strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail
Diagram
6 Discuss the selling methods and sales promotion of E-marketing
Explanation of Selling methods
Explanation of sales promotion of e-marketing
MK0018– International Marketing
1 Discuss the different management orientations of a company. How does
it affect international marketing?
Management orientations
Effect on international marketing
2 Discuss how culture plays an important role in international
marketing. Give some examples of advertisements which failed due to lack of
cultural understanding.
Importance of culture in international marketing
Examples
3 What do you mean by international marketing research? Why do marketers
go for such research?
Meaning
Importance
4 Nestle is marketing bottled water to Pakistan. Which segmentation it
adopts there and what are the other international market segmentations?
Nestle’s segmentation
Bases of segmentation
5 Write short notes on:
a) e Marketing
b) Spot and forward rates
a) meaning and benefits of e Marketing
b) meaning and role of spot and forward rates
6 Select a product of your choice for export and explain how you will do
the pricing and costing of that product.
Choosing the product
Export pricing and costing
Dear
students get fully solved SMU MBA Spring
2014 assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
These
are just questions for reference . To check samples see our latest uploads in
blog archive or search assignments .
(Prefer mailing. Call in emergency )
Dear
students get fully solved SMU MBA Spring
2014 assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
These
are just questions for reference . To check samples see our latest uploads in
blog archive or search assignments .
(Prefer mailing. Call in emergency )
SEM 3 MARKETING
MK0010- Sales, Distribution and Supply Chain Management
1 When one member of distribution channel tries to
maximize its profits at the expense of rest of the members, it will create
conflicts, resulting in the decline of profits. To avoid these conflicts, now
retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of
VMS through which goods and services are usually distributed to customers.
Definition of VMS
Three types of VMS
2 Define Aggregate Planning and its strategies to
meet demand and supply.
Definition of Aggregate planning.
Strategies used in Aggregate planning
(Chase, Level & Mixed)
3 An organization needs to be extremely cautious in
making investments in various types of inventories. The extent of control
required to be maintained on all items is not the same. Explain some important
tools of Inventory management like ABC analysis, Just-In-Time & Economic
order quantity model.
Definition of Inventory and Inventory Management
ABC analysis, Just-In-Time &Economic Order
Quantity Model
4 Explain the SCOR model with a diagrammatic
representation.
SCOR model
Focusing Aspects with diagram
5 Explain the challenges faced by International
Sales Manager.
Listing of challenges faced by International
manager
6 Describe the supply chain Benchmarking Procedure.
Definition of Benchmarking.
Procedure for supply chain benchmarking
MK0011- Consumer Behaviour
1 The ability to develop successful new products is
critical to a company’s sales, future growth and long-term survival. Customers
evaluate all new products based on their perceptions. Discuss the five
categories of adopters classified by time of adoption.
Five categories of adopters
2 Discuss the three component model of attitudes.
What is the relevance of this model to advertising objectives?
Three component model of attitudes
Relevance of this model to advertising objectives
3 One of the most critical decisions about creative
strategy in advertising involves the choice of an appropriate appeal. Some ads
are designed with the intent of appealing to the rational, logical aspect of
the consumer’s decision making process. Discuss the advertising appeals which
are classified as rational & logical appeals.
Classification of advertising appeals
4 Describe the levels of consumer decision making
while buying.
Levels of consumer decision making
5 A product or service that a person might buy to
satisfy some needs often comes at the expense of depriving another need as the
person may be short on resources. These compromises are described as
motivational conflict. Explain the principal form of motivational conflict with
examples.
Explanation about motivation and motivational
conflict
Forms of motivational conflict with examples
6 Write a short notes on the following:
A. Involvement and types of consumer behaviour
B. Dimensions of Involvement.
A. Involvement and types of consumer behaviour
B. Dimensions of Involvement.
MK0012- Retail Marketing
1 Discuss the Retail pricing strategies.
Explanation about pricing in retail
Retail Pricing Strategies
2 Explain the factors affecting retail store locations
Decisions.
Definition of retailing
Explanation about the factors affecting retail
store location decision
3 Explain the Retail Merchandising Management (RMM)
in brief.
Definition of Retail Merchandising
Steps involved in RMM
4 Define e-tailing. Explain the future of
electronic retailing.
Definition of e-tailing
Future of e-tailing
5 Price is a highly sensitive and visible part of
retail marketing mix. Retailer’s overall profitability depends on Pricing. It
plays an important role in strategic decision making process. Explain various
pricing strategies are adapted by the retailer according to the situation.
Explanation of pricing in Retail
Retail Pricing strategies
6 Describe any three Rural retail strategies in
brief.
Definition of Rural retail
Any three Rural retail strategies
MK0013- MARKETING RESEARCH
1 Explain the various types of Consumer and
Business to Business (B2B) market research.
Types of Consumer market research
Types of Business-Business market research
2 Measurement can be defined as assigning symbols
or numbers to characteristics of objects. Scaling may be considered an
extension of measurement. It helps an investigator to quantify the variables
and assigning ranks to the items or subjects selected. Discuss the four primary
scales of Measurement.
Definition of Primary scales of Measurement
Explanation of Four scales of measurement
3 Explain the process of sampling and
classification of non-probability sampling techniques.
Definition of sampling
Process of Sampling techniques
Classification of Non-Probability sampling
techniques
4 In today’s business scenario, the major aim of
managers is to understand the stimuli or attitude which results in a specific
set of reactions and they are responsible to measure and interpret before it
occurs. Attitude measurement scales help managers in understanding consumer’s
attitudes, beliefs, preferences etc. These scaling techniques are of two types:
one is comparative scaling and another one is non-comparative scaling. Discuss
the types of non-comparative scaling which is used widely in commercial
marketing research studies with suitable examples .
Explanation of Non-comparative scaling
Types of non-comparative scaling
5 A survey or Research is a term which means
analyzing the latest trends and collecting the related facts and figures for a
particular research. Online marketing research is used by the companies to
evaluate their sales performance. Discuss the types of Online marketing
research.
Definition of Online Marketing research
Types of Online marketing research
6 Write a short notes on:
A. Various types of Research(any five)
B. Characteristics of Research
A. Various types of Research(any five)
B. Characteristics of Research
Dear
students get fully solved SMU MBA Spring
2014 assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
These
are just questions for reference . To check samples see our latest uploads in
blog archive or search assignments .
(Prefer mailing. Call in emergency )
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