MK0012- Retail Marketing

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                                                                      ASSIGNMENT

DRIVE	SPRING 2014
PROGRAM	MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME	MK0012- Retail Marketing
BK ID	B1723
CREDIT & MARKS	4 Credits, 60 marks

1 Discuss the Retail pricing strategies.

Answer:-Explanation about pricing in retail

Price is a highly sensitive and visible part of retail marketing mix and has a bearing on the retailer’s overall profitability. Further, pricing itself is an essential part of marketing mix and has its own place in the strategic decision-making process. In subsequent sub-sections, you will learn the various pricing strategies.

1 Demand-oriented pricing

2 Explain the factors affecting retail store locations Decisions.

Answer:-Definition of retailing

Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. The retail transaction is at the end of the supply chain. Manufacturers sell large quantities of products to retailers, and retailers attempt to sell those same quantities of products to consumers.

  Explanation about the factors affecting retail store location decision

Population and customer profile

A thorough demographic analysis needs to be carried out before choosing a city or state to set up a retail store. One must go through the local newspapers

3 Explain the Retail Merchandising Management (RMM) in brief.

Answer:-Definition of Retail Merchandising

Retail merchandising refers to the process used to conduct retail sales. As part of the process, the merchandiser pays close attention to the different types of products offered for sale, how to present those products to consumers in a best way, and determine a reasonable retail price for each unit sold. Earlier, the retailers were engaged in the task of retail merchandising in a physical location, but nowadays the Internet has made possible to apply these same basic principles in a virtual setting.

4 Define e-tailing. Explain the future of electronic retailing.

Answer:-Definition of e-tailing

Electronic retailing, also known as e-tailing, deals with selling products and services online via the Worldwide Web. Internet retailing or ‘e-tailing’, as it is usually referred to, covers retailing using a variety of different technologies or media. It may be broadly a combination of two elements. One is combining new technologies with elements of traditional stores and direct mail models and the second is using new technologies to replace

5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.

Answer:-Explanation about pricing in retail

Price is a highly sensitive and visible part of retail marketing mix and has a bearing on the retailer’s overall profitability. Further, pricing itself is an essential part of marketing mix and has its own place in the strategic decision-making process. In subsequent sub-sections, you will learn the various pricing strategies.

6 Describe any three Rural retail strategies in brief.

Answer:-Definition of Rural retail

The rural retail market with its vast size and demand base offers great opportunities to marketers. Two-thirds of the consumers in the country live in rural areas and almost half of the national income is generated here. India's population lives in 6,30,000 villages approximately, which can be sorted under different parameters such as literacy levels, accessibility, income levels, penetration, distances from nearest towns, etc.

Any three Rural retail strategies

1 Customize the store and location:

The retail companies with the best rural networks are pragmatic, patient and strategic. They focus first on locations with the highest growth potential and the lowest cost to serve; then uses these as a base to reach out into more remote locations.

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