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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: New Product Development
and Managing Innovation
Internal Assignment
Applicable for June 2022 Examination
Assignment Marks: 30
Instructions:
·
All Questions carry equal
marks.
·
All Questions are compulsory
·
All answers
to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
·
All answers to be written
individually. Discussion and group work is not advisable.
·
Students
are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is
from the source of reference.
·
Students
should write the assignment in their own words. Copying of assignments from
other students is not allowed.
·
Students should follow the
following parameter for answering the assignment questions.
For Theoretical Answer
|
Assessment Parameter |
Weightage |
|
Introduction |
20% |
|
Concepts
and Application |
60% |
|
related to the question |
|
|
Conclusion |
20% |
|
|
|
For Numerical Answer
|
Assessment Parameter |
Weightage |
|
Understanding
and usage |
20% |
|
of the
formula |
|
|
Procedure /
Steps |
60% |
|
|
|
|
Correct
Answer & |
20% |
|
Interpretation |
|
1. Dabur India Ltd is one of the largest FMCG companies in
India. It is also World’s largest Ayurvedic and Natural Hair Care Company. Dabur today operates in key consumer product
categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.
The coronavirus pandemic has brought a change in demand
NMIMS Global Access
School for Continuing Education
(NGA-SCE)
Course: New Product Development
and Managing Innovation
Internal Assignment
Applicable for June 2022 Examination
dynamics with consumers increasingly seeking Ayurvedic
products that build immunity.
You are the Product Development Manager and have been
given a target of introducing at least 30 new products across their different
product categories in the next one year. Identify different ways you shall
consider introducing new products (Hint:
Give some examples of the type of products you would like to consider from the
product categories). Also, since the time period is short what type of
“product development” model you shall use and why? (Hint: Compare some common product development models studied in the
class and explain the benefit of the one that you will choose)
(10 Marks)
2. You and your friend have worked on the idea of a unique two-wheeler that
runs on electricity. This can be mainly used for B2B purpose by all the
delivery companies like Swiggy, Zomato, Tata 100mg and other Online E-commerce
platforms. The potential for the product is huge, however, you need to be very
sure of the Product Performance before you approach the VC for funding for
commercial scale manufacturing. To ensure that the actual product meets the
predefined quality standards, you need to do testing at various stages of NPD.
Explain all the different types of testing you will be doing during the
different stages of NPD of your product. What shall be your final step before
you approach VC to fund the project.
(10 Marks)
3.
In the last 3-4 years, with easy
and cheap access of internet, there has been significant rise in various OTT
platforms, which got accentuated due to the pandemic in 2020 - 2021. This has
affected the DTH market significantly especially in the Tier 1 cities in India.
a. Considering the concept of Product Life Cycle, where would you put the
NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: New Product Development
and Managing Innovation
Internal Assignment
Applicable for June 2022 Examination
DTH/Television sector in their lifecycle? Explain
each phase of the lifecycle and justify
your answer with examples. (5 Marks)
b.
Giving examples, explain how some
of the Television network companies are evolving by new product development and
attracting more consumers than ever before.
(5 Marks)
**********
Dear students, get latest Solved assignments by
professionals.
Mail us at:
help.mbaassignments@gmail.com
Call us at: 08263069601
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