Dear students, get
latest Solved assignments by professionals.
Mail us at:
help.mbaassignments@gmail.com
Call us at:
08263069601
Marketing
Management
June 2022 Examination
Q1.
Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown
and subsequent Covid restrictions force the restaurant to shut shop. The owner
Mr. Ranjeet Sharma is also the main chef of the restaurant decided to start
operations from home and use the apps of Zomato and Swiggy to run the place as
a cloud kitchen. The business not only survived but became a profitable
venture. The recent lifting of restrictions has put Mr. Sharma in a quandary,
should he now re-rent restaurant space at a very expensive rental value or
should he continue to run it as a cloud kitchen. He has approached you, a
marketing consultant for advice on devising a plan of action. What would you
advise? Create a plan of action for the business. Create a communication plan.
Create a consumer outreach plan.(10 Marks)
ANS:
Introduction
In the small
enterprise world, advisors are frequently regarded as very good to have
nevertheless or a pricey outsider’s perspective. On the other hand, specialists
can deliver expertise and capabilities that a company or organization may
additionally want. They might also unencumbered a business's untapped
development and help it enhance its contemporary version of business. Marketing
Q2.
You are the marketing director of the Football Federation of India. Soccer as a
sport although very interesting is not a popular audience sport in India. How
would you generate consumer interest in Football? Create a marketing plan for
making Football a consumer sport using the marketing mix principles. (10 Marks
Ans
2.
Introduction
The
first level is to create a strategic advertising plan. As part of a complete
digital marketing approach, I'll begin by laying out football advertising
targets, major participants who would be implicated, noted statements, and
viewing public in India, in addition to maximizing the impact of football
material. Before executing promotional strategies geared to fulfill football
targets in India using drawing more followers and supporters, I will positive
sports activities control, which is an approach for sports activities
management, and collaborate with different agencies in
Q3.
You are the marketing director for the supermax theatre chain. You want to
build a footprintfor the chain across India. Before the commercial launch of
the service, you want a betterorientation of consumer expectations.
a.
Plan a research program with clearly defined target groups, geographies,
demographics you shall plan your research project. (5 Marks)
Ans
3a.
Introduction
The
study's application includes the methods through which the studies go to be
held, and it consists of the questions, the observations, and the strategies of
engaging in the studies. The studies plan is the report which affords the facts
concisely. It includes the reviews of the authors as correctly, and
additionally, it describes the ranges of doing the studies. It consists of
planning
b.
Create a 10-question survey questionnaire. (5 Marks)
Ans
3b.
Introduction
Survey
questionnaire includes all of the questions which the research content and it
would be collected through the source of statistics and also it carries
different components and the components, or the parts of the survey
questionnaire are that there are well-known questions approach the common
Dear
students, get latest Solved assignments by professionals.
Mail us at:
help.mbaassignments@gmail.com
Call us at:
08263069601
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.