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Xaviers Institute
of Business Management Studies
Max. Marks:80
Advertising
_______________________________________________________________________________________________________________________________
PART – A (10
x 5 = 50)
Answer Any FIVE Questions
1. What is Advertising? Discuss its objectives and point out the
problems of advertising in
2. How is
Advertising effectiveness tested?
3. What are
the important features of an Advertisement Copy?
4. Discuss
the essential features of a sound advertising policy.
5. Mention the functions of an advertising agency.
6. Examine the function to be considered in the selection of Media
for advertising.
7. What is sales promotion? Why it is importance in marketing
industrial product?
8. Distinguish
between Coupon and Sampling.
9. What are the factors governing basic Promotional strategy?
10. Outline the different methods of providing discounts in the
selling process.
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PART – B
(2 x 15 = 30)
Answer Any TWO
Questions
11. “Advertising Sells Product”. Do you agree with this statement?
Give reasons and explain the functions performed by advertising.
12. “The success of Advertisement campaign depends on proper selection
of Media” – Discuss.
13. “Advertising brings long-term benefits but Sales promotion is for
quicker result”. Explain with an example.
14. Analyze the distinctive features of various elements of the
Promotional mix. Illustrate with a suitable example.
15. Outline the different methods of providing discounts in the
selling process.
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students, get latest Solved assignments by professionals.
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