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Strategic
Management
April 2021
Examination
Ques 1. You
have been appointed as a Strategy Consultant to a Belgian Luxury Chocolate
brand namely “Belge” wanting to enter India. Which one of Porter’s Generic
Strategies would you choose to be operational in India & explain the
reasons in detail behind your choice of strategy? Once the strategy has been chosen,
explain the categories of customers you would target along with the price
points? (10 Marks)
Ans 1.
Introduction
Michael Porter, a Harvard
Business School professor, is an academic known for his theories related to
economics, different business strategies, and social causes. He is an author of
20 business-related books, and he has been credited as the
Ques 2. Miniso, a Japanese-inspired lifestyle product retailer
wishes to enter India’s Retail market. Conduct a PESTLE analysis for Miniso in
India & suggest whether Miniso should enter India or otherwise. (10 Marks)
Ans 2.
Introduction
Miniso
is a low-cost Japanese retailer with Japanese inspired lifestyle products and
stores chain specializing in home and consumer goods such as cosmetics,
paperwork, toys, and cooking goods. Indian consumer spending has been
increasing, Indian buyers are gradually shaping their preferences, spending
patterns, and living
Ques 3. You are the
Chairman of Mazda Motors in Japan. Your Indian subsidiary Mazda India has
managed to gain only under 4% of the market share so far & Competitor
brands such as Maruti & Hyundai account for 48% & 15% of the market
shares respectively.
a. What turnaround
strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5 Marks)
Ans 3a.
Introduction
When
a firm cannot meet its expectations regarding the revenues and profits earned,
a Turnaround strategy needs to be applied to prevent further losses and change
its implementation methods. A turnaround strategy can help the firm improve
Ques 3b. In your
opinion, would it be considered appropriate to pursue a Strategic Alliance or a
JV Strategy or should Mazda go it alone in India? State your response with
appropriate justifications & reasons. What would be the advantages &
disadvantages of such a strategy? (5 Marks)
Ans 3b.
Introduction
Mazda
Motor Corporation is a Japanese multinational automaker based in Fuchū, Aki
District, Hiroshima Prefecture, Japan. Mazda's engineers and designers have
found a way to pull together the best of all worlds by becoming a pioneering
figure in automotive engineering. Mazda technology has evolved to provide you
can get a sporty, robust, and notably fuel-efficient car. At every point, Mazda
provides its customers with top-of-the-line
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