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ORGANISATIONAL THEORY, STRUCTURE
AND DESIGN
Applicable
2021 Examination
Q1.
‘Cool Cola’ wants to adapt to its changing business environment. Which three
aspects of its business environment should it focus on? Do a PESTEL analysis of
a beverage company, in this context. (10 Marks)
Ans 1.
Introduction
A non-alcoholic beverage brand named
"Cool Cola" supplies its products in a global environment to improve
its brand image in the market. The changes in an international environment have
taken place, and business groups are increasing their marketing environment by
launching different products in the market. "Cool Cola" in spite of
being a leading brand in the industry of beverages is incapable of dealing with
political, social and economic functional problems. A PESTEL analysis has been
Q 2. The
CEO, John Peralta, of an e-commerce company, wants to do a thorough
organisational analysis for his company. Explain how it will help the
organisation. Elaborate the VRIO framework, in this context. (10 Marks)
Ans
2.
Introduction
The framework of VRIO is a
measurement tool for strategic analysis in order to help companies to protect
and uncover the capabilities and resources which provide them with a
competitive advantage in the long-term. It is advised to put this framework
into action when the vision statement is created, but it should not be done
after the process of strategic planning. It should always come before it as the
advantages and differentiators identified through this framework will help the
business in getting an idea
Q3.
As a Strategic Management Expert for an automotive company, Shekhar strongly believes
in understanding and differentiating business strategies at different levels.
His boss, however, is unable to comprehend how this bifurcation is feasible.
So, he has asked Shekhar to make a presentation on the company’s different
strate gic management aspects. Keeping the above scenario in mind,
a.
Explain how Shekhar will bifurcate the organization’s strategy at three
separate levels. (5 Marks)
b.
Briefly explain the role of Shekhar as a strategist and help him come up with
various types of strategies.
Answer 3a.
Introduction
Organizational strategy plays an
essential role in improving a company's process and offerings to their
customers in the market.
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study help by professionals.
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