Sales Management- NMIMS Latest solved assignments

 

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Sales Management

April 2021 Examination

 

Q1.Post the Covid Outbreak, Philips plans to launch a new range of electronic hygiene product in India. Can you guide them about how can they use the AIDA Model in order to enhance their sales? (10 Marks)

Answer 1.

Introduction

COVID has been challenging for everyone and has affected a lot of sectors. Businesses have been affected to a more considerable extent. Some have faced losses, and others have closed down as well concerning the nation's overall economy. Before launching any new product in India, the brand needs to analyze the Awareness, Interest, Desire, and Action. This type of analysis is called the AIDA model, and it is the best-known marketing model amongst all the classic marketing models. It is used frequently for planning marketing communications strategy. The model describes the steps a

 

Q2. You are hired as a trainer to make the new sales team at Godrej Sara Lee understand the Process of Sales. Can you please explain the same? (10 Marks)

Answer 2.

Introduction

A sales cycle is when a company undertakes when selling a product or service to a customer. It’s a series of steps that lead to a sale. A sales cycle helps in optimizing the team structure and makes it easier to onboard new staff. Coming up with new ideas and innovations for sales always helps in making better decisions. It’s an easy way to see the short-term and long-term goals and how each step in the cycle supports the next

 

 

 

Q3. Tata group has just launched a new ethic wear brand Taneira and have hired you as a consultant

a. Explain the distribution policies that they need to design? (5 Marks)

Answer 3a.

Introduction

A distribution policy is a methodology applied by an organization for the right shipment of its items from the creation chain to its positioning in the market. Distribution policies refer to the measures taken by a company, from

 

 

Q3b. Explain the Pricing policies they need to design? (5 Marks)

Answer 3b.

Introduction

Setting a price point on the products depends upon the brand, products, and consumer base of the company. A pricing strategy has the most transparent direct impact on revenue, and it's the ultimate reflection of the value the

 

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