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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for September 2020 Examination
1. Corporate interest in surveillance seems to be on the
rise. A 2018 survey by Gartner found that 22% of organizations worldwide in
various industries are using employee-movement data, 17% are monitoring
work-computer & smartphone - usage data, and 16% are using Microsoft
Outlook- or calendar-usage data. In the name of security, video surveillance at
workplace has become a way of life. (You can refer to chapter 9 & 10 to
understand the scope of the questions). What according to you are the five key
reasons for the firms to monitor employee’s technology usage? Is business being
responsible at workplace if it does so? Give reasons for your answer.
Answer:
Information systems are pervasive across organisations. When their use
confronts existing norms and practices at the organisation, ethical issues
arise. Ethical issues relate to privacy, workplace monitoring and use of power.
Privacy of individuals in modern organisations is often at risk as substantial
private data about personal details is resident in the organisation’s
databases. Furthermore, work-related practices such as sending e-mail and
browsing are also visible to the organisation. Workplace monitoring often
relies on such data to determine how employees are performing, where they are,
how much time they have spent on work, who they have communicated with, etc.
Monitoring enforces disciplined behaviour on employees and also protects them
from abusive or threatening behaviour. Systems professionals in organisations
enjoy a power over information systems users owing to their privileged
knowledge and position, and
2. You see advertising for product and services everywhere
you turn. It is a paid promotion that uses strategy and messaging about the
benefits of a product or service to influence a target audience's attitudes
and/or behaviors. With intense competition due to globalization, it is not
enough to create awareness but top of the mind recall. (You can refer to
chapter 4 and answer the following question). Briefly explain any three
instances or scenarios when advertising becomes unethical. What are your
reasons for thinking that they are unethical?
Answer:
Advertising plays a very significant role in business as well as society.
Advertising helps us to make more informed decisions as customers. It apprises
us of the latest trends in the market. It informs us about the latest
innovations in products available in the market. As all the established
business houses make use of advertising as a tool of marketing communication,
it is beneficial for the consumers as it helps in comparing various brands of a
particular product in the market and in making informed consumer decisions.
Advertising is a form of mass communication and its role is very significant in
communicating different types of information, keeping in mind the requirements
of the market and the target audience. At the same time, advertising goes much
beyond plain facts and helps in giving a personality to the advertised product.
Advertising can also increase price elasticity and provide consumers with
recall cues so that
3. A whistle-blower alerted a financial institution via the
Deloitte independent facility that cheque fraud on a specific account was going
to take place later the same day. The same account had been used for fraud
amounting to over Rs 80,000. The extremely agile financial institution was able
to put an alert out to their branches and was able to prevent further fraud of
about Rs. 27 million. (You can refer to chapter 7 and answer the following
question).
a. What according to you are the three critical ethical
reasons that lead to an employee becoming a whistle blower?
b. Globalization drives the marketplace and world economy
today. Identify and explain any one negative or unethical impacts of
globalization on society and one negative or unethical impact on environment.
(You can refer to chapter 1 & 2 to answer this question).
Answer: a) Every organisation holds a responsibility to conduct
its affairs ethically. An organisation should always be aware of any misconduct
happening and a whistle blower would update the management about the
misconducts. Whistle blower is defined as a present or former employee, a member
of an organisation or a business agency, who escalates misconducts to people or
entities that have the authority and presumed willingness in taking corrective
actions. The term whistle blower is derived from the practice of British police
officers to blow their whistles if any criminal issues are taking place. The
policy which was adopted to handle employee’s complaints and establish
procedures for the employees to report in confidence is known as whistle
blowers policy. The objective of this policy is to provide a platform to
employees, customers and vendors to raise concerns in relation to unethical,
immoral and illegal business conducts, and to communicate about it. The policy
attempts to provide important safety measures to protect employees from reprisals
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