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MS-6
Management Programme
ASSIGNMENT
SECOND SEMESTER
(July to December)
2020
MS - 6: MARKETING FOR MANAGERS
School of Management Studies INDIRA GANDHI
NATIONAL OPEN UNIVERSITY MAIDAN GARHI, NEW DELHI – 110 068
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assignments by professionals
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ASSIGNMENT |
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Course
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MS-6 |
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Course
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Marketing
for Managers |
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Assignment No. |
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MS-6/TMA/SEM-II/2020 |
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Coverage |
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All
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Note: Attempt all the questions and submit this
assignment to the coordinator of your study center on or before 31st October,
2020.
1.
(a) Explain the term
Marketing and discuss the scope and its relevance in an enterprise. Discuss the
elements of marketing mix in the below mentioned products:
(i)
Detergent soap brand
(ii)
125 CC motorcycle
(b)
Define segmentation.
Discuss how the concept of segmentation, targeting and positioning (STP)
strategies help in marketing.
2.
(a) What are the major
considerations involved in designing a marketing organization? Discuss with a
suitable example of your choice.
(b)
Why it is important to have
a sound knowledge of consumers in marketing of products and services? Explain
with suitable examples.
Explain
the four major factors that influence consumer buying behavior.
3.
(a) What
is a brand? Explain the distinct advantages that firms get from branding
decisions. Suggest how companies can build brand, by taking examples of
(i)
Deodorant
(ii)
Edible cooking oil
(b)
What is a price? Discuss the major pricing
strategies available to the marketers.
4.
(a) Distinguish advertising
from publicity. Discuss the statement “Advertising is paid for, publicity is
prayed for”.
When and why personal selling is more effective than other methods of
promotion? Illustrate with an example.
(b)
What are the various costs
associated with physical distribution? Discuss each of these in detail.
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