MS-68: MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING

 

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MS-68

 

 

 

 

 

 

 

 

 

 

Management Programme

 

 

 

 

 

 

 

 

 

 

ASSIGNMENT

SECOND SEMESTER

(July to December)

2020

 

 

 

 

 

 

 

 

 

MS-68: MANAGEMENT OF MARKETING

COMMUNICATION AND ADVERTISING

 

 

 

 

 

 

 

 

 

 

 

 

 

 

School of Management Studies INDIRA GANDHI NATIONAL OPEN UNIVERSITY MAIDAN GARHI, NEW DELHI – 110 068

 

 

 

 

 

 

 

 

 

            Dear students, get fully solved assignments by professionals

Do send your query at :

help.mbaassignments@gmail.com

 

or call us at :08263069601

 

 

		ASSIGNMENT
Course Code	:	MS–68
Course Title	:	Management of Marketing Communication & Advertising
Assignment Code	:	MS-68/TMA/SEM –II/2020
Coverage	:	All Blocks

 

Note: Attempt all the questions and submit your assignment to the coordinator of your study centre on or before 31^st October, 2020.

 

1.         (a)   What is marketing communication?

 

Discuss the importance of marketing communication process between the marketer and the consumer. Take any example that you are familiar with and explain the communication process.

 

(b)      What are the behavioral variables that are significant in designing and delivering advertising communication? Discuss

 

 

2.          (a) Pickup and identify any product/ brand in the recent past of your choice and examine the possible planning framework of promotional strategy ( you can make assumptions)

 

(b)      Explain the concept of creativity in advertising. Discuss with suitable examples the various types of creative associations used in advertising.

 

 

3.         (a) What is media planning? Explain the characteristics of each of the advertising medium with their advantages and limitations.

 

(b)      Explain the importance of sales promotions in a FMCG company with Pan India operations.

 

Distinguish consumer promotions from trade promotions with suitable illustrations.

 

 

4.          (a) Why public relations are important in marketing function? Discuss the ways in which public relations can enhance the impact of advertising.

 

(b)        What is an advertising agency? Explain the structure of an advertising agency? Discuss the role and functions of advertising agency in offering their services to their client.