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SBS
– MBA
Management
Information System
Take-Home
Assignment 2
Doha
2018
STUDENT
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UNIT
TITLE
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UNIT CODE
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Name (in Full)
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GENERAL INSTRUCTIONS
·
All assignments are to be submitted on 16th August 2018 to examinationboard@atmsedu.org
and cc to afatima@atmsedu.org.
·
Hardcopy submissions to be done on 17th August 2018.
·
If
assignment is not submitted on date, will follow with penalty of 10% deduction
of marks for every day.
·
Similarity
between students work is strictly not accepted, any student found with similar
work will be graded Zero and fail for the course. However, Plagiarism is an
academic offence and will not be tolerated under SBS
PRESENTATION OF ASSIGNMENT
·
You
should include a title page and list of contents.
·
Use
headings and sub-headings to organize your report and include supporting
material in the document file.
·
Number
all pages sequentially.
·
Any
published material you refer to should be properly referenced and included in a
reference list at the end of your assignment (see Plagiarism notice overleaf).
Total
Marks: _______ / 60
Questions:
Student must answer ALL questions
Your answers should be based on
your study material, supported with evidence/ justification and critical
elements, including Web search (as required). Follow the University’s
guidelines for assignment referencing, formatting and structure. Mark for each
question is given next to the question.
Total mark for this assignment is
60.
Question
1 (6 marks) Conduct a search on the Web for Mobile Applications. Give examples
of three Mobile Applications and what business functions they may support and
how do they improve operational efficiency, decision making and solve business
problems?
Answer: The number of mobile users today is greater than the number of desktop
users!
Consequently, businesses have realized the
need to effectively use mobile channels for attracting customers. They have
started new operations (or scaled existing ones) through mobile websites and
mobile apps.
While businesses with large wallets can
Question
2 (6 marks) Distinguish between data and information using an Information
System example. Describe the organizational, management, and technology dimensions
of Information Systems.
Answer: There is a subtle difference between data and information. Data are the
facts or details from which information is derived. Individual pieces of data
are rarely useful alone. For data to become information, data needs to be put
into context.
Comparison chart
Question
3 (6 marks) VES is a family-owned manufacturer of budget vacuums has grown
exponentially over the last few years.
However,
the company is having difficulty preparing for future growth. The only information
system used at VES is an antiquated accounting system. The company has one
manufacturing plant located in Al-Ain; and three warehouses, in Al-Ain, Dubai,
Describe
the features of the system you have chosen and explain reasons behind your choice
for the above problem?
Answer: I will recommend to VES Vacuum
the use of management information system (MIS) for its management of core
functions. This MIS will be include HRM, Accounting and financial management,
Marketing, Operation etc.
Over the past seven years, its VES Vacuum,
Question
4 (6 marks) Describe the main input, processing, and output of the UPS’s
package tracking system. Describe the system’s 3 dimensions (management,
organization, and technology).
Answer: The main input of the UPS’s package tracking system is the scannable-bar
coded label which is attached to a package. Customers can download and print
their own labels using special software provided by UPS or by accessing the UPS
website. This scannable label contains detailed information about the sender,
the destination of the package, the
Question
5 (6 marks-2 each) Answer the following questions:
a)
Suggest three examples of using RFID for at least three different business
purposes.
Answer: Radio frequency identification is an enabling technology, which means it
doesn't provide much value on its own, but it enables companies to develop
applications that create value. The Internet is another enabling technology,
and just as the Internet enables companies to communicate, collaborate,
educate, sell, entertain and distribute products, RFID enables companies to do
many different things. This article looks at the major ways RFID is being used
by companies today to create value and at some of the ways it might
b)
Describe the geographic information systems (GIS).
Answer: A geographic information system (GIS) is a system designed to capture,
store, manipulate, analyze, manage, and present spatial or geographic data. The
acronym GIS is sometimes used for geographic information science (GIScience) to
refer to the academic discipline that studies geographic information systems
and is a large domain within the broader academic discipline of geoinformatics.
What goes beyond a GIS is a
c)
Define the three primary components of a comprehensive customer relationship
management (CRM) system.
Answer: Effectively managing the customer lifecycle – from marketing to sales to
service – is critical to your company’s profitability and growth. That’s why
many mid-market organizations have found value in choosing a Customer
Relationship Management (CRM) system for their businesses. But, what many
people don’t know is that a CRM system can be so much more than your basic
sales force automation tool that captures account and
Question
6 (10 marks)
In March 2016, there were almost
3.3 billion people worldwide who had access to the Internet at home (i.e.,
Internet users). Since its inception, the number of users has seen tremendous
growth, from only around 14 million users in 1993 to 1 billion users in 2005, 2
billion users in 2010, and 3 billion users in 2014.
Search
the Web for the most up-to-date statistics, then answer the following
questions:
a)
Compare and interpret these numbers in relation to the above mentioned numbers.
(2 marks)
Answer: There was an estimate of 3.5 billion internet users worldwide in 2016.
This means about 45 percent of the global population accessed the internet that
year. The majority of global internet users are located in East and South Asia,
b)
Discuss what the new numbers’ change mean for globalization and possible
arising opportunities, taking into account Porter’s 5 competitive forces and 3
competitive strategies. (8 marks)
Answer: Porter's Five Forces of Competitive Position Analysis were developed in
1979 by Michael E Porter of Harvard Business School as a simple framework for
assessing and evaluating the competitive strength and position of a business
organisation.
This theory is based on the concept that
there are five forces that determine the competitive intensity and
attractiveness of a market. Porter’s five
Question
7 (10 marks) Suppose your company has an e-commerce Website for selling
different types of goods and services. Discuss the followings:
a)
Ethical concerns associated with storing and analysing user data? (2 marks)
Answer: Big data analytics is a fast evolving
phenomenon with poorly understood consequences. Identifying and exploring its
ethical implications is therefore important for both users of big data, and for
those who are the target of its use.
The
definition of ethics as moral guidance for behaviour and principles of truth
reflects the Kantian and utilitarian viewpoints as theoretically underpinning
the ethical behaviour of human economic actors. Kantian ethics argues that
ethical action is based on moral values and principles, including honesty and
responsibility. The Kant-ian
b)
Security threats, challenges and vulnerabilities that face this Web site and
how to minimize them. (8 marks)
Answer: It’s a dangerous world out there in the World Wide Web. Just as your
mother may have told you to never talk to strangers, the same advice holds true
for the virtual world. You may know to be wary of giving strangers your
business bank account details. But can you be sure the website you’re logging
into is that of your bank and not a forgery created by a
cybercriminal?Cybercriminals use many different methods to lure you into
parting
Question
8 (10 marks-2.5 each) Answer the following questions:
a)
Explain the benefits of online analytical processing (OLAP) for business.
Answer: High competition for market control forces business owners to find new
ways to improve business profitability and growth. Nowadays, a company becomes
a winner in this competition if it knows how to manage information effectively.
It’s a common knowledge that the one who possesses the knowledge leads the
market. And commonly the more data an organization is able to collect and
analyze the more probable their success in business is. The information reveals
the hidden ways of how to operate more effectively and
b)
Discuss Cloud Computing in terms of fuelling open innovation.
Answer: CTOs and CIOs striving to gain a competitive edge are embracing cloud
owing to its multifarious advantages that it has to offer to its users- among
all, ability to fuel innovation is one of the leading factors.
The trend of cloud computing has grown over
300 % in the past 6 years. Interesting thing is that it is indicating no signs
of slow down. Moreover, around 60 %
c)
Distinguish between the traditional File Organisation (or Flat files) and DBMS.
Answer: A Database Management System (DMS) is a combination of computer software,
hardware, and information designed to electronically manipulate data via
computer processing. Two types of database management systems are DBMS’s and
FMS’s. In simple terms, a File Management System (FMS) is a Database Management
System that allows access to single files or tables at a time. FMS’s
accommodate flat files that have no relation to other files. The FMS was the
predecessor for the Database Management System (DBMS), which allows access to
d)
Explain the connection between the Firm, its IT Infrastructure and Business
Capabilities
Answer: IT infrastructure consists of a set of physical devices and software
applications that are required to operate the entire enterprise. But IT
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call
us at : 08263069601
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