Case Study Project - Elective – Training & Development

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Case Study Project

Total Marks: 100

Elective – Training & Development

Question. Attracting the right candidates to apply for a job can be an expensive process. It is even more expensive when done badly because when unsuitable candidates apply for a job, then the post may need to be re-advertised. Write a detailed case study to overcome the problem.

Answer: Some large blue chip recruiters spend thousands of pounds on campus marketing rights, sponsorships, access to students' email addresses and personal information, as well as nationwide on-campus promotional tours. An assortment of businesses are aggressively seeking to take advantage of students' yet-to-be-formed employer brand loyalties. They are seeking to build brand preference among this valuable market in order to capture talented individuals at an early stage.

While these recruiters have been successful at creating innovative methods of student outreach, directly onto university campuses and getting their message out, they are unable to grasp the unique culture of students - what students value, their attitudes, needs and behaviours.

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