SUBJECT : GENERAL MANAGEMENT

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Case Study Project

Total Marks: 80

SUBJECT : GENERAL MANAGEMENT

ATTEMPT ANY 4 CASES, EQUAL MARKS PER CASE

Case Study 1

Q. 1. Assume you want to lead the change to save the Kollkal plant. Describe how you would proceed?

Answer:Companies today must be fast and nimble enough to react quickly to changes in customer demand and do it with little inventory. Gone are the days when manufacturers could stockpile large quantities of raw materials, load up the shop floor with work-in-process and pack warehouses with finished goods. The old ways caused erratic and long lead times, high costs and required too much cash for working

Q. 2. What is the primary type of change needed - technology, product, structure or people/culture?

Answer:Instead of the Rs.20/- per hour paid to the Kollakal workers the wages paid to the migrant workers nearAurangabad will be much cheaper Rs.7/- hour working in sub human conditions. This provides asaving of 15 lakhs to the company for a year, which, can now be used to meet the costs for training,transportation and other matters.

Q. 3. What techniques would you use to overcome union resistance and implement change?

Answer:In business, the one thing you can be assured of is change. As the economy ebbs and flows, so must the strategies employed by business. If your organization experiences change it may also need to implement new business strategies, which can create resistance among employees. While every organization is different, there are some

Case -2

Q. 1. What is more important the statement in a corporate culture document or actual managerialbehaviour?

Answer:Peter Richards read over the Falcon values statement shortly after he was hired as a software trainer. After observing managerial and employee behaviors at Falcon for a few weeks, he was struck by wide discrepancy between the values expressed in the document and what he observed as actual practice within the organization. For example the Falcon values document-contained statements such as this: "Quality;

Q. 2. Why did the Falcon executives act as they did?

Answer:A small group of managers at Falcon Computer met regularly on Wednesday mornings to develop a statement capturing what they considered to be the 'Falcon Culture'. Their discussions were wideranging, covering what they thought their firm's culture was, what it should be and how to create it. They were probably influenced by other firms in their environment since they were located in the Silicon Valley area of California. Falcon computer was a new firm, having been created just eight months earlier. Since the corporation was

Q. 3. Why didn't employees like Richards blow the whistle on Falcon, challenging the inconsistencybetween values and behaviour?

Answer:Richards soon became disillusioned. He confided in a coworker on afternoon "the falcon values document was so at avarice with what people saw everyday that very few of them took it seriously." Employees quickly learned what

Q. 4. How can executives go about changing the old values that govern an organization?

Answer:Culture consists of group norms of behavior and the underlying shared values that help keep those norms in place. Take your work, for example, a place where almost everyone shows up between 8:55 and 9:05. Why? Not because the

Case -3

Q. 1. Study the case below.Discuss customer insight? Define CRM,role and advantages for todaysmanagement?

Answer: Everyone once in a while, there is a new face at my door asking me if I own a Zento purifier. Dammit, don't you have a customer file? No, he says. We go from door to door. Splendid. Then what do you do with all the data you collect? And every one of these men asks me the same questions: when did you buy it, what is your model number, is it working properly? The worst is: " What is your address?" I don't care what the information is being used for. But I don't want to be disturbed for information, which you already have.

Case -4

Company Social Responsibility & AIDS

Q. 1. What is the impact of AIDS on businesses? Do you agree that businesses in the near future wouldbe actively interested in addressing the issue of AIDS? Justify your answer

Answer:According to significant research focused on the AIDS pandemic in sub-Saharan Africa, the virus generally targets the working-age population. Affecting people in their most productive years of life, it leads to reduced earnings, as well as increased care demands, higher expenditure on health care and premature death. Savings and disposable income decline. In the long term, the consumer market is reduced, leading to a drop in resources available for production and investment. Reduced consumer demand, resources and investment possibilities directly affect economic growth. By the year 2020, the World Bank estimates that the

Q. 2. ABC Corporation wants to partner with an NGO and address the issue of AIDS around its factory,discuss what steps should ABC Corporation take to initiate, manage and sustain its partnership with the NGO.

Answer:Solutions to large global challenges often start with small, local actions. When you see a need or a problem in your community, you can make a difference by standing up and taking action. An artist may see youth in his neighborhood with nothing to do after school and start an informal art program. An educator may notice that young girls from poor families don’t attend school regularly and set up a Saturday tutoring program. A nurse may learn that women in her community are uninformed about basic health services and organize informational workshops. 

Case-5

QUESTIONS:

Q. 1) What happened when Prakash got promoted to the position of Asst. Manager (Marketing)? Whydid this happen?

Answer:Assist Marketing Manager in planning and supervising marketing operations to achieve revenue target.  Coordinate with Brand Manager in developing marketing plan and budget.  Analyze sales data and determine sales forecast.  Recommend creative and cost effective promotional activities.  Conduct marketing campaigns and trade shows to promote brand awareness among consumers.  Coordinate with art departments to

Q. 2) If you were entrusted with the responsibility of managing 6 sales representatives & creating aneffective sales team, how would you do it?

Answer: Shreyans called Prakash for an informal chat and advised him to go a little easy with people. Prakash was clearly agitated about this since he took this as a personal affront, as he sensed during this meeting that someone must have complained about his behavior to Shreyans. Instead of going easy with the team, he turned more bitter in his approach. He called a meeting of all the sales representatives, and indirectly communicated his displeasure with the incident. He once again made it clear that the targets were attainable but needed a

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