PM0010 – INTRODUCTION TO PROJECT MANAGEMENT

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Summer 2013

MASTER OF BUSINESS ADMINISTRATION (MBA)

PROJECT MANAGEMENT

SEMESTER 3

PM 0010 – INTRODUCTION TO PROJECT MANAGEMENT – 4 CREDITS

(BOOK ID: B1236)

ASSIGNMENT- 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme..

Q1. Describe the strategy planning tools of Ansoff matrix and BCG matrix.

(Ansoff matrix : use and factors it considers – 1 mark, explanation – 2 marks, limitation -1 mark; BCG matrix : use - 1 mark, explanation including 4 types of SBU’s – 3 marks, limitations - 2 marks) 10   marks (4 for Ansoff matrix +6 for BCG matrix)

Answer :  Ansoff matrix :

The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets.

The output from the Ansoff product/market matrix is a series of suggested growth strategies which set the direction for the business strategy.

Q2. Describe the approaches used to screen projects.

(3 approaches - each 3 marks i.e. 3 X 3marks = 9 marks ; conclusion – 1 mark) 10 marks

Answer : Approaches used to screen projects :

Many projects are considered by the public and private agencies every year. Development projects have biophysical as well as social and economic impacts. Sufficient understanding of these factors are necessary for the initial screening decision. It is therefore, important to establish mechanisms by identifying projects which requires EIA, and this process of selection of project is referred to as "Screening".

Screening process divides the project proposals

Q3. Explain any 3 parameters analyzed during technical analysis of a project. (any 3 parameters – 3 marks each i.e. 3 X 3marks = 9 marks; conclusion- 1 mark) 10 marks

Answer : Parameters analyzed during technical analysis of a project :

1. Objectives:

 First, the project proposal must fall within the ambit of the stated mission of the sponsor(s). Next the, proposal must be able to further the  objectives and priorities of the sponsor(s). These must therefore be ascertained  and clearly recorded, along with detailed specifications for the output (product/service). Together, these constitute the basic frame of reference for all future decisions. The private sector would usually expect a project to earn a high enough profit, i.e. a stated level of return on investment. Only for core projects (which are intended to basically support other highly profitable projects) may this requirement be relaxed. In contrast, the public sector generally has multiple

objectives and profitability normally takes a back seat. In

Q4. Write short notes on Cost Breakdown Structure(CBS).

 (Explanation of Cost Break down Structure(CBS) including details it provides, categories of CBS , cost baseline – 3 marks ; Characteristics of Cost Breakdown Structure -2; Five major forms of cost breakdown structure- 3 marks, Principle of cost breakdown structure- 2 marks) 10 marks

Answer : Cost breakdown structure :

A cost breakdown structure (CBS) is simply a way of breaking down and organizing costs in a structured fashion. If you have experience with project management, you will probably be familiar with the concept of a work breakdown structure (WBS).

Q5. Briefly explain the different steps or methodologies of project risk management?

 (1.67 marks for each step, i.e 6 X 1.67 marks= approx. 10 marks)

Answer : Steps of project risk management :

1. Embed risk management as an integral part of the project.

Stakeholder buy-in and support is very important to achieve a successful risk management process. It is a good practice to ensure that there are demonstrable benefits to illustrate this approach and make risk management part of the day to day operations.

Q6. Briefly describe the key project contracts under SPV (Special Purpose Vehicle) for infrastructure projects.

 (Key project contracts - 3 marks each, i.e 3 X 3 marks =9 marks; conclusion-1 mark)

Answer : Key project contracts under SPV for infrastructure projects :

1.Lump Sum Contract :

In a lump sum contract, the owner has essentially assigned all the risk to the contractor, who in turn can be expected to ask for a higher markup in order to take care of unforeseen contingencies. Beside the fixed lump sum price, other commitments are often made by the contractor in the form of submittals such as a specific schedule, the management reporting system or a quality control

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Send your semester & Specialization name to our mail id

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