OM0011 – Enterprise Resource Planning

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(Spring/Feb 2013)

Master of Business Administration - MBA Semester 3

“Operations Management” Specialization

OM 0011 – Enterprise Resource Planning (4 credits)

(Book ID: B1233 )

ASSIGNMENT- Set 1

Marks 60

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1. Analyse how predecessors of ERP like MIS, DSS and EIS will slowly phase out 10 marks (300-400) words

Answer : Many technologies are developed which help to overcome these limitations. These technologies help in overcoming the limitations of a standalone ERP system, when used in conjunction with the ERP package, and thus, help the employees to make better decisions.

Some of these technologies are:

Business Process Reengineering (BPR)

Management Information System (MIS)

Decision Support Systems (DSS)

Executive Information Systems (EIS)

Q2. Evaluate different and popular modules of an ERP package like finance, manufacturing and materials management .10 marks(300-400) words

Answer : An ERP software consists of many modules with each module is integrated with the major functional area of an organization. In normal procedure, each module is designed to interact with each other with easy accessing of information concerning a particular branch, section or department. ERP modules are tightly protected with efficient security system and the staff is trained to handle the system effectively during the training session by the consultants.

The following are some important modules that being included in major ERP packages.

Q3. Describe the functioning of various sub module of Sales and Distribution module.10 marks(300-400) words

Answer : The sales and distribution (SD) function of SAP is part of the logistics area and contains the processes that help a company integrate with their customers. These processes include providing quotations to customers, receiving sales orders via phone, internet or EDI, shipping the finished goods, and finally billing the customer for the goods that they have received.

Sales Organizational Structure

Within SAP there is an organizational structure that

Q4. Describe the types and sub modules of CRM. 10 marks(300-400) words

Answer :  Sub Modules in CRM

We already know that CRM is the process of managing relationships with customers by capturing, analyzing, and storing customer information. The functionality of a CRM system can be studied under three sub modules.

They are Marketing, Service and Sales. All these modules are Operational, Collaborative and Analytical.

Marketing module

The functionalities of marketing module of CRM comprises short term execution of marketing related activities and long term planning within a

Q5. Assess the various approaches for implementation of ERP 10 marks(300-400) words

Answer : Enterprise-wide full installation - This approach was very common in the early days of ERP installations as, at the time, many large corporations were trying to quickly become Y2K compliant. The biggest challenge companies encountered was getting all their employees to cooperate and accept a new software system at the same time. If you are leaning towards this method of installation, make the transition easier by clearly outlining the ways that the new ERP software will be an improvement over existing software. Provide training for your employees to increase their comfort level with the new system. If your

Q6. Describe the ERP market 10 marks(300-400) words

Answer : Enterprise resource planning (ERP) markets help businesses, as well as nonprofits and government agencies, increase productivity. ERP applications are information systems that bind closely various corporate functions, including human resources, finance and inventory management, while enabling a company to efficiently manage its customers and suppliers.

Definition

The ERP market is a global exchange in which software providers and support technicians sell enterprise resource management software

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