MS - 9 Managerial Economics

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ASSIGNMENT

Course Code                                      :                               MS-9
Course Title                                       :                               Managerial Economics
Assignment Code                            :                               MS-9/TMA/SEM-II/2015
Coverage                                             :                               All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2015 to the coordinator of your study centre.

Q. 1. “The traditional objective of the firm has been profit maximization. It is still regarded as the most common and theoretically the most plausible objective of business firms.” Discuss.

Answer:The firm is an organization that produces a good or service for sale and it plays a central role in theory and practice of Managerial Economics. In contrast to nonprofit institutions like the ‘Ford Foundation’, most firms attempt to make a profit. There are thousands of firms in India producing large amount of goods and services; the rest are produced by the government and non-profit institutions. It is obvious that a lot of activities of the Indian economy revolve around firms.One of the crucial determinants of a firm’s behavior is




Q. 2. With reference to the marketing approach of demand measurement explain any two important sources of data used in demand forecasting.

Answer:The vast majority of business decisions involve some degree of uncertainty and managers seldom know exactly what the outcomes of their choices will be. One approach to reducing the uncertainty associated with decision making is to devote resources to forecasting. Forecasting involves predicting future economic conditions and assessing their effect on the operations of the firm. Frequently, the objective of forecasting is to predict demand. In some cases,managers are interested in the total demand for a product. For





Q. 3. Given the total cost function: C=16q2 + 10q+36 (where q is the output)

Find: (i) values of q for which ATC is falling, and

(ii) values of q for which ATC is rising.

Answer:In economics, a cost curve is a graph of the costs of production as a function of total quantity produced. In a free market economy, productively efficient firms use these curves to find the optimal point of production (minimizing cost), and profit maximizing firms can use them to decide output quantities to achieve







Q. 4.“A Tata Sky Direct - to - Home (DTH) service provider charges a base fee for booking into its system and then charges extra for base packs, add-on packs, active packs and special packs.” Explain this statement in terms of the Two- Part Tariffs used as pricing strategy by the company.

Answer:A two-part tariff is a price discrimination technique in which the price of a product or service is composed of two parts - a lump-sum fee as well as a per-unit charge. In general, price discrimination techniques only occur in partially or fully monopolistic markets. It is designed to enable the firm to capture more consumer surplus than it otherwise would in a non-discriminating pricing environment. Two-part tariffs may also exist in competitive markets when consumers are uncertain about their ultimate demand. Health club consumers, for example, may be uncertain about their level of future commitment to an exercise regimen.

Depending on the homogeneity of demand, the lum




Q. 5. Explain the profit maximizing output for a perfectly competitive firm in the long run.

Answer:In economics, profit maximization is the short run or long run process by which a firm determines the price and output level that returns the greatest profit. There are several approaches to this problem. The total revenue–total cost perspective relies on the fact that profit equals revenue minus cost and focuses on maximizing this difference, and the marginal revenue–marginal cost perspective is based on the fact that total profit reaches its maximum point where marginal revenue equals marginal cost.




Q. 6. Write short notes on the following:

(a) Breakeven output level

Answer:Breakeven output is a production level that achieves zero economic profit. In other words, a firm is just "breaking even." The total revenue received by a firm at the breakeven output just matches the total cost incurred. However, because total cost includes a normal profit, only economic profit is zero. A firm generally reports a positive accounting profit at the breakeven level of production.Breakeven output can be identified in




(b) Marginal rate of technical substitution

Answer:In microeconomic theory, the Marginal Rate of Technical Substitution (MRTS)—or Technical Rate of Substitution (TRS)—is the amount by which the quantity of one input has to be reduced (-\Delta x_2) when one extra unit of another input is used (\Delta x_1 = 1), so that output remains constant (y = \bar{y}).

MRTS(x_1,x_2) =-\frac{\Delta x_2}{\Delta x_1} = \frac{MP_1}{MP_2}





(c) Average variable cost

Answer:In economics, average variable cost (AVC) is a firm's variable costs (labor, electricity, etc.) divided by the quantity of output produced. Variable costs are those costs which vary with output.

\text{AVC} = \frac{\text{VC}}{\text{Q}}


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