Case study Project - Management Information System (MIS)

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Case Study Project                  Total Marks: 100

Elective – Management Information System (MIS)

What are the benefits and limitations of using information technology to transform traditional focus groups into online focus groups?

a) Benefits of using IT vs. traditional

b) Limitations of using IT vs. traditional

Answer : A focus group is a kind of qualitative research method which puts a group of people together in a room in order to discuss specific topics. These could include brands, companies or products as well as finding out different attitudes about a subject or a figure (politicians for example).

Focus groups are usually conducted on behalf of a business or organisation, using a market research company who specialise in conducting, recruiting and evaluating focus groups, using experience and knowledge gained through years of working in the industry.

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