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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Information Systems
for Managers
Internal Assignment Applicable
for December, 2015 Examination
Assignment Marks: 30
Q 1) What are the business benefits of
analyzing customer purchase data and constructing behavioral profiles? How do
information systems help to achieve this? Explain with three examples how
customer relationship management has helped organizations to gain competitive
advantage.
Answer:If the intent of business intelligence and
analytics is optimizing business opportunities, then most business scenarios
involving revenue generation and managing the customer experience must reflect
what can be learned from interactions with customers. There are at least three
aspects to this consideration: who the customers are, how they behave, and how
you can influence changes to customer behavior that benefit both you and the
customer.
Customer Knowledge and Customer Profiles: The
Q 2) How can Business Intelligence help
companies refine their business strategy? Give two examples to illustrate your
answer. Elaborate on the importance of understanding how a business process
works when trying to develop a new information system. Give two examples to
support your answer.
Answer:Business intelligence (BI) enables
organizations to understand, analyse, and make predictions about the dynamics
of the market and its business environment. It allows the conversion of data
into relevant information, and to share this information with those who need
it, when well addressed, enabling them to make prompt decisions. In addition,
BI allows companies to combine data from a variety of sources and can thus have
a clearer vision that needs to be increasingly integrated and up to date.
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
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or
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us at : 08263069601
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