BJ0040 – HISTORY OF MEDIA

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Assignment

DRIVE	SUMMER 2015
PROGRAM	BAJM
SEMESTER	2
SUBJECT CODE & NAME	BJ0040 – HISTORY OF MEDIA
BK ID	B1147
CREDIT & MARKS	2 CREDITS & 30 MARKS

Note: Answer all questions. Each question is followed by evaluation scheme.

1 In detail, discuss how Radio has evolved as a medium for the masses.

Answer: The mass media are diversified media technologies that are intended to reach a large audience via mass communication. The technologies through which this communication takes place vary.

Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilise the easy accessibility and

2 Write a detailed note on the history of photography in India.

Answer: Though resident in Lahore, Bremner retained his quarters in Quetta as a summer resort, but in 1910 he sold his house and business there and for the following twelve years his summers were spent in Simla. 'The opening was favourable from a business point of view. Mssr Bourne & Shepherd, the pioneer photograpers in India, had given up their premises [10] in Simla and confined their work to Calcutta. I placed myself in communication with the new proprietor and fortunately obtained permission to take the house and studio over for some few years' (pp. 71-72). One of his first sitters at the Simla studio was Lady Eileen Elliot, daughter of the Viceroy, Lord Minto.

3 Chart the rise of television in detail.

Answer: A television, commonly referred to as TV, telly or the tube, is a telecommunication medium used for transmitting sound with moving images in monochrome (black-and-white), colour, or in three dimensions. It can refer to a television set, a television program, or the medium of television transmission. Television is a mass medium, for entertainment, educational television, news and advertising .

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