Course: Strategic Management

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic Management

Internal Assignment Applicable for December 2015 Examination

Assignment Marks: 30

1. You are starting a new online company www.khushiyokidelivery.com that deals with selling only consumer durable products. The company has all India presence. The company has a policy to deliver the products within two days. The company provides free installation of products, if required. Cash on Delivery facility is also available. You are required to write its Vision, Mission, Goals, Objectives, Plans and Policies. (10 Marks)

Answer : There are various issues to consider in making an organizational strategic plan. Strategic plans often mean a change in organizational structure or a move toward change. Change can be a difficult process and sometimes requires time. It is important to get employees on board with the decision making process. This can be articulated through the mission and vision statement of the organization. Articulating and repeating the positives of the move toward change in the organization will help employees stay engaged and motivated in the process.

2. Study the external business environment for the above online business in India. (10 Marks)

Answer : A business does not operate in a vacuum. It has to act and react to what happens outside the factory and office walls. These factors that happen outside the business are known as external factors or influences. These will affect the main internal functions of the business and possibly the objectives of the business and its strategies.

Main Factors

3. Explain www.khushiyokidelivery.com with reference to Michael porter five forces. (10 Marks)

Answer : Michael Eugene Porter born on May 23, 1947 is a Professor at The Institute for Strategy and Competitiveness, based at the “Harvard Business School”. He is a leading authority on competitive strategy and the competitiveness and economic development of nations, states, and regions. Michael Porter's work is recognized by many governments, corporations and academic circles globally. He chairs Harvard Business School's program dedicated for newly appointed CEOs of very large corporations.

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