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Course Code :
MS - 06
Course Title :
Marketing
for Managers
Assignment Code :
MS-06/TMA/SEM
- II/2015
Coverage :
All Blocks
Note : Attempt all the questions and submit this assignment on or
before 31st October, 2015 to the coordinator of your study centre.
Q. 1. (a) “Distinguish between Product Marketing Vs. Services Marketing
with suitable illustrations”. Explain why service marketing is considered as
more challenging than product marketing. Elaborate with suitable examples.
Answer:Marketing products
and services can have many similarities as well as differences. Products and
services benefit from adding trust and name recognition into the marketing
materials, but products can be impulse purchases whereas services need time for
delivery. There are several differences between marketing products and services,
most of which center on relationship building.
These are the 10 factors which explain why managing a product business
and a service business is vastly different. See if you can figure out , for
each of these 10 factors , how they will impact the cost structure, the assets,
the task of managing,
(b) Marketing involves much more than selling and adverting” Discuss.
Answer:Time: Selling a
service also means you're selling your time. When you sell a product, there is
time invested to create or acquire the product and then it is sold again and
again without further time invested. Services by their very nature are
time-intensive activities because there is no way to continue providing a
service without continuing to invest time performing the service. Time is an
important part of marketing a service because if you
Q. 2. (a) What are the major objectives of Sales Promotion initiated by
firms? Discuss the role and responsibilities of a Sales Managers in conceiving
and executing such sales promotion programs of any FMCG, company of your
choice.
Answer:Sales promotion is a
tool used to achieve most of the five major promotional objectives:
·
Building
Product Awareness – Several sales
promotion techniques are highly effective in exposing customers to products for
the first time and can serve as key promotional components in the early stages
of new product introduction. Additionally, as part of the effort to build
product awareness, several sales promotion techniques possess the added
advantage of capturing customer information at the time of exposure to the
promotion. In this way sales promotion can act as an
(b) Discuss the major considerations involved in designing Marketing
Organization. Explain taking one example from the following:
Answer:The marketing
organization is an attribute of marketing plans and campaigns. It is part of
the SAP organizational model that enables you to define how your company
structures responsibilities in its marketing activities. You use the marketing
organization to map the marketing logical enterprise structure to the
organizational units in your company.
The marketing organization has the following attributes:
·
Product
category
·
Country
Q. 3. (a) What is Segmentation? Why and when marketers undertake
segmentation activity? Discuss the Segmentation variable you will consider to
segment.
i) an FMCG product of your choice
ii) a 650 C.C. motorcycle targeted at Urban India
Answer:Market segmentation is a marketing strategy which involves
dividing a broad target market into subsets of consumers, businesses, or
countries who have, or are perceived to have, common needs, interests, and
priorities, and then designing and implementing strategies to target them.
Market segmentation strategies are generally used to identify and further
define the target customers, and provide supporting data for marketing plan
elements such as positioning to achieve certain marketing plan objectives.
Businesses may develop product differentiation strategies, or an
undifferentiated approach, involving specific
(b) What do you understand by the term Marketing Research and discuss
its scope and challenges in the Indian business environment.
Answer:Marketing research
is "the process or set of processes that links the consumers, customers,
and end users to the marketer through information — information used to
identify and define marketing opportunities and problems; generate, refine, and
evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process. Marketing research specifies the
information required to address these issues, designs the method for collecting
information, manages and implements the data collection process, analyzes the
results, and communicates the findings and their implications."
It is the systematic gathering, recording, and
Q. 4. (a) As a distribution logistics manager of an e-tailer /on line
marketer what are the various physical distribution tasks that you would
consider and why?
Answer:At a basic level, any commercial transaction that involves a
direct sale to a consumer at any point of time may be termed as retailing. It
can be the selling of apparel, books, music, footwear, grocery items or other
things. Such a retail trade could take place in a shopping mall, a mom-and-pop
store, a department store, or in a friendly neighborhood grocery shop. Most of
such retail trades that can be done through the brick-and-mortar retailing
route can be successfully replicated over the Internet as well. In the
traditional sense, the term Retailing referred to the final transaction between
a business and a customer (B2C).
(b) Discuss the 4 PS of Marketing mix with suitable examples. Discuss
the role of packaging as a tool for market development with suitable
illustrations.
Answer:The term
"marketing-mix" was first coined by Neil Borden, the president of the
American Marketing Association in 1953. It is still used today to make
important decisions that lead to the execution of a marketing plan. The various
approaches that are used have evolved over time, especially with the increased
use of technology.
The marketing mix is a business tool used in marketing and by marketers.
The marketing mix is often crucial when determining a product or brand's offer,
and is often associated with the four P's: price, product, promotion, and
place. In service marketing, however, the four Ps are expanded to the seven P's
or Seven P's to address the different nature of
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
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