MS-11: Strategic Management

Course Code	: MS - 11
Course Title	: Strategic Management
Assignment Code	: MS-11/TMA/SEM - II/2015
Coverage	: All Blocks

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Management Programme

SECOND SEMESTER

2015

MS-11: Strategic Management

ASSIGNMENT

Note: Attempt all the questions and submit this assignment on or before 31st October, 2015 to the coordinator of your study centre.

1. Chose an organization of your choice from the manufacturing sector. Perform a SWOT analysis on the organization. Based on the SWOT analysis performed, list out the challenges the organization is facing, which can be converted into opportunities.

Answer: The SWOT analysis is a valuable step in your situational analysis. Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture.

The SWOT analysis begins by conducting an inventory of internal strengths and weaknesses in your organization. You will then note the external opportunities and threats that may affect the organization, based on your market and the overall environment. Don’t be concerned about elaborating on these topics at this stage; bullet points may be the best way to begin. Capture the factors you believe are relevant in each of the

2. How does Focus strategy create competitive advantage for an organization? Illustrate your answer with the help of an example.

Answer: Focus is a strategy that enables a company to dominate a niche. Through a focus strategy, your company concentrates on a limited part of a market. Companies that succeed with a focus strategy understand the dynamics and unique customer needs of their market niche. As a result of developing and promoting “niche” products and services, you can attract a higher share of customers in that market segment than competitors. Plus, you can earn above average profits and reduce the threat of competitors entering the niche.

Focus is the easiest and least costly of the three

3. List and explain various strategic issues arising when an organization follows diversification as a part of its growth strategy.

Answer: Diversification strategies are used to expand firms' operations by adding markets, products, services, or stages of production to the existing business. The purpose of diversification is to allow the company to enter lines of business that are different from current operations. When the new venture is strategically related to the existing lines of business, it is called concentric diversification. Conglomerate diversification occurs when there is no common thread of strategic fit or relationship between the new and old lines of business; the new and old businesses are unrelated.

Diversification is a form of growth strategy. Growth strategies involve a significant increase in performance objectives (usually sales or market share)

4. Describe different leadership styles of Top Management with the help of real world examples.

Answer: Let's take a look at seven different leadership styles - namely charismatic, participative, situational, transactional, transformational, servant and quiet leadership - and examples of each one.

Leadership Styles

There are different types of leadership styles, each proving effective depending on the given circumstances, attitude, beliefs, preferences and values

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Send your semester & Specialization name to our mail id :

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