Management Theory & Practice

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Management Theory & Practice

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1. Explain the various types of organizational structures mentioned below with an industry example of each. (15 marks)

a) Matrix

Answer: A matrix organizational structure is a company structure in which the reporting relationships are set up as a grid, or matrix, rather than in the traditional hierarchy. In other words, employees have dual reporting relationships - generally to both a functional manager and a product manager.

Example

In the 1970s, Philips, a Dutch multinational electronics

b) Functional

Answer:In a functional organizational structure , an organization's reporting relationships are grouped based on specialty, or functional area. For example, there might be separate departments for marketing, accounting, and engineering. Generally, all the functional heads will report directly to the company president or CEO.

In a functional organizational structure , an organization's reporting relationships are grouped based on specialty, or functional area. For

c) Divisional

Answer:The divisional organizational structure organizes the activities of a business around geographical, market, or product and service groups. Thus, a company organized on divisional lines could have operating groups for the United States or Europe, or for commercial customers, or for the green widget product line. Each such division contains a complete set of functions. Thus, the green widget division would handle its own accounting activities, sales and marketing, engineering, production, and so forth.

2. Recall an important decision (for example, selecting a specific discipline as a career) that you took and describe the same in terms of the steps you followed and the factors that affected it. (15 marks)

Answer:I had to give a marketing presentation while attending community college. The project was about Anheuser-Busch. We were assigned to report on key management personnel (CEO, Chairman of the Board, President, key VPs), divisions and subsidiaries, major products/brands/services, key financials for the most recent year (sales revenue, expenses, total income, net income, sales growth or loss for the last year), market share, key competitors, mission statement, product positioning, and number of employees. Among the steps I took

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