Information Systems for Managers

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601

Information Systems for Managers

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 Q 1) What are the business benefits of analyzing customer purchase data and constructing behavioral profiles? How do information systems help to achieve this? Explain with three examples how customer relationship management has helped organizations gain competitive advantage.

Answer:Business benefits of analyzing customer purchase data and constructing behavioral profiles:

·         Inform product owners and stakeholders of variables that cluster payers when compared with non-payers or between different types of payers. We cannot establish causality but we can segment users. While this is not very actionable, it provides a starting point for a lot of things.

·         Understand what are the most and least effective purchase paths. Think of this as funnels. We can also segment users over funnels, things like that.

·         Understand how players interact with purchases. For instance if a group of players have a high viral impact in the game leaves because they

Q 2) How can Business Intelligence help companies refine their business strategy? Give two examples to illustrate your answer. Elaborate on the importance of understanding how a business process works when trying to develop a new information system. Give two examples to support your answer.

Answer:Business intelligence (BI) enables organizations to understand, analyse, and make predictions about the dynamics of the market and its business environment. It allows the conversion of data into relevant information, and to share this information with those who need it, when well addressed, enabling them to make prompt decisions. In addition, BI allows companies to combine data from a variety of sources and can thus have a clearer vision that needs to be increasingly integrated and up to date.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601