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Research Methodology

June 2023 Examination

 

 

Question 1: Identify a relevant business problem, gather support from literature to identify research gap. Now, develop a research proposal based on the research gap.

Answer:  

Business problem: The COVID-19 pandemic has significantly impacted the global economy, and companies have been forced to implement remote work policies to comply with government regulations and ensure the safety of employees. However, remote work has also led to challenges such as reduced productivity, lack of communication, and difficulties in managing teams. This problem is particularly relevant to small

 

 

Question 2: What is meant by a dependent variable? Identify the one from the following theoretical model. State any six hypotheses from this model. Identify the mediating and moderating variable.

Answer: A dependent variable is a variable in a statistical model that is being predicted or explained by one or more independent variables. It is the outcome variable whose changes depend on the manipulation of the independent variable(s).

The components of a theoretical model:

• Independent variables: These are variables
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•  

 

Question 3. a: Develop a questionnaire to survey the consumer and collect their response on what factors might be responsible for consumer’s interest in online food buying.

Answer: Here is a sample questionnaire that can be used to collect data on what factors might be responsible for consumer's interest in online food buying:

1. What is your age group? a) 18-24 b) 25-34 c) 35-44 d) 45-54 e) 55 and above
2. What is your gender? a) Male b)
3.  

 

Question 3. b: Assume you have to conduct an interview. Who will be ideal respondent for the interview? How will you approach them? –

Answer:  The ideal respondent for an interview would depend on the topic or research question being investigated. However, assuming that the interview is related to a specific industry or profession, the ideal respondent would be someone who has relevant expertise and experience in that field.

To approach potential respondents for an interview, the following steps can be taken:

1. Identify potential

 

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