Subject: Marketing Management

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AEREN FOUNDATION’S                                                                        Maharashtra Govt. Reg. No.: F-11724

 

Name: Leema Noori                                                                                                                       Marks: 80

Course: Bachelors in Management Studies (BMS)

Subject: Marketing Management

Answer the following question.

Question. 1. Explain PortFolio Analysis. (10 marks)

Answer: Strategic portfolio analysis involves identification and evaluation of all products or service groups offered by company on the market (so called product mix) and preparing specific strategies for every group according to its relative market share and actual or projected sales growth rate. It can be also used to make strategic decision about

Question. 2. What is Direct Marketing? (10 marks)

Answer: Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.

Question. 3. What are new trends in Packaging? (10 marks)

Answer: Consumers are creatures of sensation. Packaging design is all about engaging their sense of touch and sight to influence buying habits. They’re also becoming increasingly sophisticated and discerning buyers. As a result, the trend in packaging design is toward meeting their demands for better designed and environmentally responsible products. Fortunately our creativity, combined with today’s technology, allows us to blend new materials

Question. 4. What are the various channels of distribution generally used by companies of Distribute FMCG. (10 marks)

Answer: Manufacturers and consumers are two major components of the market. Intermediaries perform the duty of eliminating the distance between the two. There is no standardised level which proves that the distance between the two is eliminated.

Based on necessity the help of one or more intermediaries could be taken and even this is possible that there happens to be no intermediary. Their description is as follows:

Question. 5. Discuss the pricing techniques application to a FMCG product being launched In a highly competitive market. (10 marks)

Answer: Fast Moving Consumer Goods popularly known FMCG is as the name suggests is the most demanded products in the market. It includes everything from food items like flour, biscuits, ice creams, etc to body products soaps, face creams to cigarettes to beverages, etc. consumers need these things in their everyday life so they invests

a good portion of there income in these things. There are so

Question. 6. “Effective advertising and aggressive sales promotional schemes help the salesmen in performing their duties and reaching their sales targets.” Discuss. (10 marks)

Answer: Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product. The promotions typically last for a set period of time and are used to achieve a specific purpose, such as increasing market share or unveiling a new product. A number of promotional techniques are commonly used by product manufacturers and sellers.

Question. 7. Define pricing Describe various factors influencing the pricing decisions. (10 marks)

Answer: Having a pricing objective isn’t enough. A firm also has to look at a myriad of other factors before setting its prices. Those factors include the offering’s costs, the demand, the customers whose needs it is designed to meet, the external environment—such as the competition, the economy, and government regulations—and other aspects of the marketing mix, such as the nature of the offering, the current stage of its product life cycle, and its promotion and distribution. If a company plans to sell its products or services in international

Question. 8. “Success of of several consumer products in the Indian market in the recent Past Was directly of indirectly related to packing decisions.” Critically evaluate the Statement describing the nature and importance of packing decisions. Give suitable illustrations from Indian consumer market. (10 marks)

Answer: Product branding and packaging decisions are very important decisions as in the present age of globalization, a large number of brands of various products are available to the consumer to choose and select from. As all brands are not equally liked by a consumer and he selects his brand after a careful analysis of a number of factors associated not only with the product but also the manufacturer, the brand name, the packaging, the price, the contents and also the various other factors.

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