MBA203 Marketing Management

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DRIVE WINTER 2017

PROGRAM Master of Business Administration – MBA

SEMESTER II

SUBJECT CODE & NAME 

MBA203

Marketing Management

Q.1 Define Marketing and various marketing orientations.

       Define Marketing

       List various marketing orientations.

Answer-

Marketing

Marketing is the management process which facilitates the movement of goods and services from concept (advertising, product development, etc.) to the customer. The philosophy of marketing is based on a notion about the business in terms of customer needs and their satisfaction. In

Q-2 Write short notes on Environmental Scanning and Implications of Inflation.

      Environmental Scanning.

      Implications of Inflation.

Answer-

Environmental Scanning

Environmental scanning refers to the careful monitoring of an organisation's internal and external environment for detecting early signs of opportunities and threats that may influence its present

Q.3-Explain the various stages involved in Consumer Decision Making Process.

Support your answer with a proper diagram showing the Consumer Decision Making Process.

Elaborate the Consumer Decision Making Process.

Diagram for Consumer Decision Making Process.

Answer-

Consumer Decision Making Process

After discussing the factors that influence the buying behavior, we will discuss the process of consumer decision making. Consumer buying decision process is explained through a number of stages and is influenced by one’s psychological framework comprising the individual’s personality, learning process, levels of motivation, perception towards products and brands, and formation of

Set 2

Q.1-Explain Product Life Cycle (PLC)

Elaborate Product Life Cycle with an example.

Answer-

Product Life Cycle (PLC)

Product Life Cycle. A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing

Q.2 What do you mean by Brand? Enlist various advantages of Branding.

Define and Explain Brand.

Explain the various advantages of Branding.

Answer-

A traditional definition of brand stands as a name, word, mark, symbol, device, or a combination thereof, used to identify some product or service of one seller and to differentiate them from those of the competitors. The definition clearly focuses on the function of a brand, that is, to identify, irrespective of

Q3. Explain Advertising. Also explain any 12 types of Advertising.

Define and Explain Advertising.

Describe any 7 types of Advertising.

Answer-

Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to carry the message through their set of media vehicles. The Oxford Dictionary explains

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