BJ0059 – BASIC MEDIA RESEARCH

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  “ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	BAJM
SEMESTER	5
SUBJECT CODE & NAME	BJ0059 – BASIC MEDIA RESEARCH
BK ID	B1526
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. Discuss research design in case of exploratory research studies.

Answer:Exploratory research is research conducted for a problem that has not been clearly defined. It often occurs before we know enough to make conceptual distinctions or posit an explanatory relationship. Exploratory research helps determine the best research design, data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist.

Exploratory research

Question. 2. What are the various steps in content analysis? Explain in detail.

Answer:Content analysis is a method for summarizing any form of content by counting various aspects of the content. This enables a more objective evaluation than comparing content based on the impressions of a listener. For example, an impressionistic summary of a TV program, is not content analysis. Nor is a book review:

Question. 3. Write a long note on validity and reliability.

Answer:The principles of validity and reliability are fundamental cornerstones of the scientific method. Together, they are at the core of what is accepted as scientific proof, by scientist and philosopher alike.

\

What is Validity?

Validity encompasses the entire experimental concept and establishes whether the results obtained meet all of the requirements of the scientific

The figure above shows four possible situations. In the first one,

Question. 4. What are specific ethical problems? Discuss.

Answer:The decade of the 1970s gave rise to a reinvigorated press. Such scandals as Watergate and the Pentagon Papers

IMAGINARY ADDICTS AND A TELEVISED SUICIDE

Washington Post reporter Janet Cooke received the 1981 Pulitzer Prize

Question. 5. What are the basic types of print media research? Discuss them in detail.

Answer:

1) Research Sponsor or supporters of Print         

In 1970, the Newspaper Advertising Bureau founded the News Research Center.

Other Sponsors

The Magazine Publisher Association

The Newspaper Research Journal in 1979

The Newspaper Advertising Bureaus and the Newspaper Publisher Assoc. created the Newspaper Association of America (NAA)  

Types of Media research             

1. Reader Profiles: A reader profile

Question. 6. Write a long note on planning evaluation.

Answer:An evaluation plan is a roadmap that identifies the goals and ways in which you’ll collect and analyze data. This includes which information you’ll collect, along with how, where and when you’ll collect it. It identifies your research methods, those responsible for carrying out the plan, timelines and budget.

One of the most important

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  “ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )