MS-91 : Advanced Strategic Management


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ASSIGNMENT


Course Code                                      :                               MS-91
Course Title                                       :                               Advanced Strategic Management
Assignment Code                            :                               MS-91/TMA/SEM-I/2016
Coverage                                             :                               All Blocks

Note: Attempt all the questions and submit this assignment on or before 30th April, 2016 to the coordinator of your study center.


Question. 1. Describe the concept of corporate planning. Discuss the implementation of corporate planning in detail.

Answer:  Corporate planning is the process of creating a path to profitability for the enterprise, including determining how and where to market the company’s products and services. When preparing a business plan the small business owner also forecasts financial results for the upcoming year -- revenues, expenses and the resulting profit. Planning has its own terminology, concepts and techniques that must be understood in order for the business owner to be able to create a realistic plan that can be implemented successfully.

Mission Statement: In defining his mission statement, the small business owner states the value he wants to provide his customers, employees or society as a whole. He articulates why he decided to go into business -- what he wants to accomplish through building the company.
Business Model: The concept of a business model has two




Question. 2. Discuss the nature and scope of corporate management and its role in non-business organizations, giving examples.

Answer:Corporate management refers to the way a corporation is governed. It is the technique by which companies are directed and managed. It means carrying the business as per the stakeholders’ desires. It is actually conducted by the board of Directors and the concerned committees for the company’s stakeholder’s benefit. It is all about balancing individual and societal goals, as well as, economic and social goals.

Corporate management is the interaction between




Question. 3. “Different market structures have different viewpoints with respect to competition”. Explain the statement with respect to market structures and sustainable competitive advantage.

Answer:In economics, market structure is the number of firms producing identical products which are homogeneous.

“Different market structures have different viewpoints with respect to competition”

In economic theory, perfect competition (sometimes called pure competition) describes markets such that no participants are large enough to have the market power to set the price of a homogeneous product. Because the conditions for perfect competition are strict, there are few if any perfectly competitive markets. Still, buyers and




Question. 4. Discuss the issues and challenges in knowledge management in the present competitive environment.

Answer:Currently, no universally accepted definition of knowledge management exists, but there are some basic concepts to be explored, and considered. Simply put, knowledge management undertakes to identify what is in essence a human asset buried in the minds and hard drives of individuals working in an organization. Knowledge management also requires a system that will allow the creation of new knowledge, a dissemination system that will reach every employee, with the ability to package knowledge as value-



Question.5.Select any service organization of your choice and explain how Information Technology has enhanced the quality of service of this organization.

Answer:Internet technologies offer a range of potentially useful applications to organizations in many different industries. Simple Internet applications such as electronic mail (e-mail) can facilitate communication within distributed multinational corporations. Related networked applications can simplify flows of information among elements of a single organization and among multiple organizations. Real-time teleconferencing technologies can support meetings involving individuals located in different cities. Direct capture of sales information can enable retailers to streamline the delivery of inventory and forecast purchasing patterns. New automation systems can allow for distributed management of supply chains, support of human resource functions, and exchange of contact and other sales information. Although the deployment of these systems is still in an early stage, Internet technologies appear to have enhanced organizational performance by lowering costs, increasing efficiency, differentiating products and services, or creating broader markets. Leading users of these technologies have found that the value




Question.6.Write short notes:

a) Social Audit

Answer:Social audit as a term was used as far back as the 1950s. There has been a flurry of activity and interest in the last seven to eight years in India and neighboring countries. Voluntary development organizations are also actively concerned.

Social audit is based on the principle that democratic local governance should be carried out, as far as possible, with the consent and understanding of all concerned. It is thus a process and not an event.




b) Innovation and Creativity

Answer:Creativity is a function of knowledge, curiosity, imagination, and evaluation. The greater your knowledge base and level of curiosity, the more ideas, patterns, and combinations you can achieve, which then correlates to creating new and innovative products and services. But merely having the knowledge does not guarantee the formation of new patterns. The bits and pieces must be shaken up and iterated in new ways. Then the embryonic ideas must be evaluated and developed into usable ideas. In other words,



c) Dynamic Environment

Answer:A successful marketing campaign increases a company's profits and helps it reach its strategic goals. However, there are challenges to marketing because the business environment is constantly changing. Customer preferences and attitudes keep evolving and require managers to adapt rapidly. Another challenge involves reaching different target markets with culturally relevant propositions. McDonald's is said to be a good




d) Narayana Murthy Committee

Answer:Corporate governance is the acceptance of the inalienable rights of shareholders as the true owners of the corporation. The Committee on Corporate Governance was constituted by SEBI, to evaluate the existing corporate governance practices and to improve these practices as the standards themselves were evolving with market


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Send your semester & Specialization name to our mail id :
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