SUBJECT :INTERNATIONAL MARKETING MANAGEMENT

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SUBJECT :INTERNATIONAL MARKETING MANAGEMENT
Total Marks : 80


N.B.1)Attempt any eight questions.
2)All questions carry equal marks.(10 each)


Question.1. What are the advantages of International Marketing?

Answer:International marketing, also known as global marketing, is the process of overseas advertising of the products that a company sells. International marketing provides a host of benefits to a business, from helping to broaden the customer base to improving the reputation of the brand. Understanding these advantages can help businesses of all sizes to plan their international sales strategies and to focus their customer service efforts.

Market Expansion: The most obvious advantage of marketing internationally is the expansion of a company's market. Expanding the places where a company does business and advertises its products and services opens up a larger customer base and potentially greater profit margins. While small businesses may find that marketing



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Question.2. Write a detailed note on International market selection.

Answer:Once you have made ​​the decision to go international with your tourism business, and you have conducted a preliminary analysis and diagnosis of your company, the first question you must resolve is how to choose the market or markets in which to begin your operations and where to focus your marketing efforts.

Proper selection of the markets where you intend to export your tourism services is one of the most significant aspects towards the success of the internationalisation process and, in many cases, can determine the future viability of the expansion strategy.





Question.3. Explain in detail the environment of International business.

Answer:International business comprises all commercial transactions (private and governmental, sales, investments, logistics, and transportation) that take place between two or more regions, countries and nations beyond their political boundaries. Usually, private companies undertake such transactions for profit; governments undertake them for profit and for political reasons. The term "international business" refers to all those business activities which involve cross-border transactions of goods, services, resources between two or more nations. Transactions of economic resources include capital, skills, people etc. for international production of physical goods and services such as finance, banking,





Question.4. Explain scope of international marketing research?

Answer:The Nature and Scope of International Marketing Research

The impact of the globalization of businesses is so profound that it has been described as the second Industrial Revolution Globalization not only means bigger businesses, but also more complex businesses Understandably, this increase in complexity means the information needs of organizations are also becoming more complex. An established multinational company, operating in multiple markets around the world, wants to study its brand image in the various global markets How can this company conduct such a study?

A US cake manufacturer introduced its new cake mix in





Question.5. What are different trade theories? Explain in detail.

Answer:International trade is the exchange of capital, goods, and services across international borders or territories, which could involve the activities of the government and individual. In most countries, such trade represents a significant share of gross domestic product (GDP). While international trade has been present throughout much of history, its economic, social, and political importance has been on the rise in recent centuries. It is the presupposition of international trade that a sufficient level of geopolitical peace and stability are prevailing in order to allow for the peaceful exchange of trade and commerce to take place





Question.6.”Understanding consumer behaviour helps in International Marketing”. Illustrate the statement withsuitable example.

Answer:

Question.7. How does advertising and promotion help in International Marketing?

Answer:

Question.8. Explain difference between international marketing and domestic marketing.

Answer:Marketing is the efficient and effective management and utilization of a company’s resources to meet the consumers’ demands and the company’s objectives. It involves selling the company’s products to satisfy the needs of consumers.

It includes planning, conception and execution of ideas, pricing, promotion, and distribution of a company’s products with the purpose of obtaining the company�s objectives and satisfying the consumers.

Marketing can be done within a local or domestic






Question.9. Write a note on product development in international marketing.

Answer:Few products these days are revolutionary which means that companies need to be innovative in every aspect of their business in order to keep one step ahead.  Most often new products refresh or reinforce a product range by complementing the existing offer as opposed to being a catalyst for business change. Companies should bear in mind that the time needed to copy products is shortening and as such fast and cost-effective simultaneous launch of new products across multiple markets can be prudent.

The process used to develop products for





Question.10. Explain Pricing Basics for international marketing.

Answer:The basic policies recognized for Pricing Decisions in international market are as follows:

Fundamentals which may affect price decisions are consumer situation and cost considerations. It is quite unfortunate that many firms have no clear pricing policies. The following are the basic policies recognized for pricing:

1) Cost-oriented pricing policy,
2) Customer Demand-oriented pricing policy,
3) Competition-oriented pricing policy, and
4) Other Pricing Policies.


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