MI0039- E-COMMERCE

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ASSIGNMENT

DRIVE	WINTER 2015
PROGRAM	MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) / PGDISMN – (SEM 2)
SUBJECT CODE & NAME	MI0039- E-COMMERCE
BK ID	B1325
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1. Write short notes on

a. Web page

Answer: A web page or webpage is a document commonly written in HyperText Markup Language (HTML) that is accessible through the Internet or other network using a browser. A web page is accessed by entering a

Web page definition:  a web page is a document that's created in html that shows up on the internet when you type in or go to the web

b. Web browser

Answer:  A software program that allows a person to explore the Internet in an easy to use way. Navigating the Internet through a series of hyperlinks you can browse the Internet. Examples of popular

c. Web Server

Answer: A Web server is a program that, using the client/server model and the World Wide Web's Hypertext Transfer

d. Website

Answer: A Web site is a related collection of World Wide Web (WWW) files that includes a beginning file called a home page. A company or an individual tells you how to get to their Web site by giving you the address of their home page. From the home page, you can get to all the other pages on their site. For example, the Web site for

e. Internet

Answer: Internet can be defined as an electronic medium, which today is connecting the whole world with the help of the computers. Internet consists of large amount of data that can be accessed by the various users – and because of this it is also referred to as the ‘Information Superhighway’ of the world. With

Q2. List and explain the advantages of B2C Model and B2B Model

Answer: While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C provide to marketers are about the same. In short, both models help businesses increase sales in an increasingly competitive

Q3 Briefly explain the developments that IT has driven in the banking industry

Answer: Over a decade Indian banking system witnessed metamorphosis. The main driver of

transformation has been the fast adoption of Information, Communication and

Technology (ICT) based system in the banks. The huge red ledgers, row of racks of

ledger holders, cash scrolls, registers, clearing cheque scrolls, totaling machines, long

rolls of paper ribbons often gazing the floor formed part of hardware in the branches. It

was also common to see staff hiding

Q4 a. What are the limitations of Online Publishing?

Answer: While the information available online is staggering, even in our technological age, we cannot forget to mention the fact that not everyone in this day is ready to sit down at a computer screen and read for any great deal of time.

Reaching your Audience

Audience is a category that can be considered both a pro and a con for online publishing. While your audience is not limited to only those hit

b. Discuss the different approaches of Online Publishing.

Answer: The Web may have blossomed because of peer-to-peer publishing, but judg-ing from recent product offerings, there is an enormous groundswell of in-terest among both commercial and corporate publishers in the Web.

Initially, growth in the online publishing marketplace was driven by the potential of new interactive technologies and applications. The promise of new interactive publishing  captured the imagination of both content providers and the public.

Many online publishing pioneers have gone up the technology curve and are confronting tough management questions such as how to gain mar

Q5 a. Elucidate the process of Electronic payment

Answer: When a customer orders a product from a payment gateway-enabled merchant, the payment gateway performs a variety of tasks to process the transaction.

1)      A customer places order on website by pressing the 'Submit Order' or equivalent button, or perhaps enters their card details using an automatic phone answering service.

2)      If the order is via a website, the customer's web browser encrypts the information to be sent between the browser and the merchant's webserver. In between other methods, this may be done via SSL (Secure Socket Layer)

b. Explain the different types of E-Payment Standards

Answer:

1)      ACH payments are electronic credit and debit transfers, allowing customers to make payments from their bank accounts for utilities, mortgage loans, and other types of bills. ACH stands for Automated Clearing House and most payment processors offer ACH payment options to their customers, especially for monthly- and subscription-based transactions. Most payment

Q6 : Briefly explain the different objectives of e-Commerce strategies .

Answer : Electronic commerce is the application of communication and information sharing technologies among trading partners to the pursuit of business objectives. E-Commerce can be defined as a modern business methodology that addresses the needs of organizations, merchants, and consumers to cut costs while improving the quality of goods and services and increasing the speed of service delivery. E-commerce is associated with the buying and selling of information, products and services via computer

Dear students get fully solved  SMU MBA assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601