Course: Services Marketing

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Services Marketing

Internal Assignment Applicable for December 2015 Examination

Assignment Marks: 30

Q 1: As a Marketing Manager of hotel chain, how you will overcome the challenges arises because of service characteristics. (Marks 15)

Answer:The problem of attracting and retaining qualified workers, once an issue only in an isolated number of markets, is increasingly becoming a global challenge.. Demography, wage levels, failure to adequately address worker satisfaction and a reputation for long hours and low pay are all cited as contributing factors. Creative hospitality professionals have begun to develop innovative strategies for capturing and keeping high quality workers.

·         Demographics – Population growth rates have been slowing in Europe, the U.S. and elsewhere for decades so the number of

Q 2: Explain 7P’s of a company of your choice from each given Service industries.

a) Telecom service provider

b) Education

c) Health care

Answer:The marketing mix is a familiar marketing strategy tool, which you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. It is one of the top 3 classic marketing models according to a poll on Smart Insights.

The 7Ps model was devised by E. Jerome McCarthy and published in 1960 in his  book Basic Marketing. A Managerial Approach.

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