BBA101 - Communication Skills

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ASSIGNMENT

DRIVE	SUMMER 2015
PROGRAM	BBA
SUBJECT CODE & NAME	BBA101 - Communication Skills
SEMESTER	1
CREDITS	4
MARKS	60
Book ID	B1497

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Communication is complete only when the intended information reached the receiver. What are the various barriers to communication? How can you overcome them?

Answer:

Barriers to Communication:

(1) Physical barriers :

While most agree that people need their own personal areas in the workplace, setting up an office to remove physical barriers is the first step towards opening communication.

(2)Perceptual barriers :

These barriers are internal. If you go into a situation thinking that the person you are talking to isn’t going to understand or be interested in what you have to say, you may end up subconsciously sabotaging your effort to make your point.

(3)Emotional barriers :

Q2 How something is said carries more weightage than the words themselves. Discuss this

statement and briefly explain the categories of non-verbal communication.

Answer :  Psychotherapists, group leaders in management training, patients themselves, and people in personal growth programs all can benefit from learning about the nature and impact of nonverbal communications. This paper will review the major categories of this dimension of interpersonal behavior.

 The major categories of nonverbal communications include the following (and will be discussed in greater detail further):
 

personal space

eye contact

position

Q3 What is external communication? Discuss the various channels of external communication.

Answer : External communication typically includes email, brochures, newsletters, posters, advertisements and other forms of multimedia marketing designed to attract customers, partners and suppliers to conduct profitable business transactions. Unlike internal communications, directed at employees to explain policies and procedures, external communication devices promote sales and publicity, generate sponsorship, announce events, products or services and support branding. Marketing professionals use persuasive techniques to influence others in their external communication strategies.

External communication channels give you the ability to reach both existing and potential customers.  LibraryAware makes it easy for you to send your

Q4.  What groundwork does one need to do to make an effective presentation? How do verbal, vocal and visual components of communication impact a presentation?

Answer : Guidelines for an effective presentation:

KNOW YOUR SUBJECT MATTER

While this first point may seem obvious, it is very important that you research every nuance of your subject.Read reports and look up information about the subject with the specific purpose of writing a presentationscript. When examined in this light, new ideas and alternative ways of thinking often develop. The ability topresent a subject with confidence

5 Different purposes of reading require different methods of reading. Describe the various ways of reading. What are the techniques that you can use to improve your reading?

Answer : Ways of reading:

We read in different ways, depending on the purpose for which we are reading a text. Let us a look at few types of reading.

1. Extensive Reading:

As we have already mentioned, our way of reading is influenced by the purpose of our reading. Most of us have the habit of reading especially when we are free, or have a lot of leisure time. We might get hold of a novel, a comic strip, or a magazine.

6 Why is employment communication a necessary weapon for employer? What should an applicant look for before he submits a resume to his prospective employer?

Answer : Employment communication plays an important role between an applicant and the employer, the question what is employment communication? Employment communication is a conversation you have with an employer. For example you have an interview for a job you have applied, you show up, the interview starts by asking several basic questions such as what is your age, name, history, etc.

Later the employer approaches you with more profound questions such as what qualities do you have that will be suitable for the job position you have

Dear students get fully solved assignments

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