BBA201- RESEARCH METHODS

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ASSIGNMENT

DRIVE	SPRING 2015
PROGRAM	BBA
SUBJECT CODE & NAME	BBA 201- RESEARCH METHODS
SEMESTER	2
BK ID	B1518
CREDITS	2
MARKS	30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1 Discuss the primary data collection techniques in detail.

Answer:  Primary data are always collected from the source. It is collected either by the investigator himself or through his agents. There are different methods of collecting primary data. Each method has its relative merits and demerits. The investigator has to choose a particular method to collect the information. The choice to a large extent depends on the preliminaries to data collection some of the commonly used methods are discussed below.

1. Direct Personal observation:

This is a very general method of collecting primary data. Here the investigator directly contacts the informants, solicits their cooperation and enumerates the data. The information are collected by direct personal interviews.

The novelty of this method is its simplicity. It is neither difficult for the enumerator nor the informants. Because both are present at the spot of data collection. This method provides most accurate information as the investigator collects them personally. But as the investigator alone is involved in the process, his personal bias may influence the accuracy of the data. So it is necessary that the investigator should be honest, unbiased a

Q.2 a. Explain the different types of research designs.

b. Differentiate between Probability and Non-probability sampling methods.

Ans :a. Meaning of research design:

A research design is a systematic plan to study a scientific problem. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research question, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan.

b. Meaning of Probability and Non-probability sampling methods:

Probability sampling:

A probability sampling is one in which every unit in the population has a chance (greater than zero) of being selected in the sample, and this probability can be accurately determined. The combination of these traits makes it possible to produce unbiased estimates of population totals, by weighting sampled units according to their probability of selection.

Non-probability sampling methods:

Q. 3 The important task ahead of the researcher is to document the entire work done in the form of a well-structured research report. Describe in brief the components of a Research Report. What are the guidelines for writing the research report?

Ans : Meaning of a Research Report:

A document prepared by an analyst or strategist who is a part of the investment research team in a stock brokerage or investment bank. A research report may focus on a specific stock or industry sector, a currency, commodity or fixed-income instrument, or even on a geographic region or country. Research reports generally, but not always, have "actionable" recommendations (i.e. investment ideas that investors can act upon).

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