MS - 11 Strategic Management

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ASSIGNMENT

Course Code	MS - 11
SEMESTER	IV
Course Title	Strategic Management
Assignment No.	11/TMA/SEM-I/2015
CREDIT	4
MAX.MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1. Explain how the concept of leverage stretch and fit positions the firm in the market. Illustrate your answer with the help of examples.

Answer: Today’s business landscape has changed, fundamentally… tomorrow’s environment will be different, but none the less–rich in possibilities for those who are prepared–strategic thinking is the new normal.

Strategic thinking is about focusing on higher level business strategies by finding, and subsequently, developing opportunities to create value. It’s a way to focus on and understand the fundamental drivers of your business and continuously challenge the conventional thinking about those drivers. Another way to view strategic thinking is brainstorming and applying ‘

2. What are ‘Strategic groups’? Explain how the strategic groups help the organizations in understanding the competition within the industry.

Answer: A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies. For example, the restaurant industry can be divided into several strategic groups including fast-food and fine-dining based on variables such as preparation time, pricing, and presentation. The number of groups within an industry and their composition depends on the

3. Discuss the additional consideration for using experience curve effect.

Answer: Experience and learning curve models are developed from the basic premise that individuals and organizations acquire knowledge by doing work. By gaining experience through repetition, organizations and individuals develop relatively permanent changes in behavior or learning. As additional transactions occur in a service, or more products are produced by a manufacturer, the per-unit cost often decreases at a decreasing rate. This phenomenon follows an exponential curve. The organization thus gains competitive advantage by converting

4. Chose an organization of your choice, which is expanding. Explain which type of intensification strategy the organization is following and why.

Answer: A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or Service (economics)|service, a brand, or a product line. Marketing plans cover between one and five years.

A marketing plan may be part of an overall business

5. Explain as to how the quality strategic decisions are affected with the change in leadership. Illustrate your answer with the help of a real world example.

Answer: As the number of strategic dimensions and corresponding initiatives increases, so does the pressure on leadership. Not surprisingly, our work in many industries with companies of all sizes has shown that high-performers, especially those with lofty aspirations, have the most difficulty meeting their leadership needs. Of course, companies that perform poorly are also lacking in leadership capacity. The higher a company's aspirations or the more radical its shift in strategic direction, the larger the leadership gap. This rule holds true for high

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