MI0039- E-COMMERCE

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ASSIGNMENT

DRIVE	SUMMER 2015
PROGRAM	MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDISMN (SEM 2)
SUBJECT CODE & NAME	MI0039- E-COMMERCE
BK ID	B2015
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q. 1. Explain the various areas wherein the E-commerce is finding place?

Answer:Open source e-Commerce is a free of charge platform that doesn’t imply licenses fee. Furthermore, open source users are also responsible for installing, maintaining, securing and configuring the software on their own servers. In order to set up an open source platform, basic technical expertise is required in the areas of web design and development. Software products that are distributed as open source are generally free, and users can access and modify the source code. Several examples of typical open source E-commerce platforms are PayCart, PrestaShop, osCommerce, Magento,Thelia and Cart42.

There are multiple types of sales scenario that eCommerce system can combine depending on a company’s sales approach towards their

Q. 2. a. Explain the brokerage model and its advantages.

Answer:Business models involve different levels in what are known as supply/value chains. Value chains outline the activities involved in creating value from the supply side of economics—where raw materials are used to manufacture a product—to the demand side when finished products or components are marketed and shipped to re-sellers or end-users. Companies review and analyze different steps in value chains to create optimal and effective business models.

Some long-established business models used in the physical world have been adopted on the Internet with varying degrees of success. Among these are mail-order models, advertising models, free-trial models, subscription models, and direct marketing models. Other business models are native to the Internet and e-commerce and

b. Explain the various trends in E-commerce.

Answer:1. Implementing more responsive design: Sixty-six percent of all time spent on ecommerce sites is done across mobile devices, and 61 percent of customers leave a site if it isn’t mobile-friendly. This is no secret, but the rate of change in response is enormous. This rate of change explains why optimizing the user experience for smartphones and tablets -- not just smaller screens, but multiple devices with different screens -- is more of a priority than ever before. Responsive design adoption is poised to grow rapidly.

2. Bringing Apple Pay online: Apple launched its brick-and-mortar payment system last year, to much fanfare. Though Apple Pay is still strictly an in-store payment solution, there is speculation that it could become available to ecommerce merchants in the coming months. Already, Apple has entered partnerships with

Q. 3. Explain the concept of E-CRM and discuss its benefits and limitations.

Answer: The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT). eCRM is enterprises using IT to integrate internal organization resources and external "marketing" strategies to understand and fulfill their customers needs. Comparing with traditional CRM, the integrated information for eCRMintraorganizational collaboration can be more efficient to communicate with customers.

Q. 4. Explain the impact of social network on business. Also discuss the revenue models for social networking websites.

Answer:The impact of social network on business is significant.Social_Media_MarketingThe use of social media is growing at an astronomical rate. With Facebook floating on the stock exchange at a mind boggling $104 billion, many naysayers predict a bubble. However, there is no denying the power of social media and the impact that it can have on the business of marketing.

Q. 5. a. Explain in brief the various measures of client computer security.

Answer: Connecting an insecure computer to a network places that computer, its users and any information it contains at risk. Insecure computers also represent a threat to other computers, users and information on the network, since intruders frequently use one compromised machine to attack others either simply by using it to generate network traffic in a distributed denial of service attack, or more subtly by using the access that the compromised computer or its users have to compromise others.

·         Ensure your anti-virus program is up-to

b. Databases forms the core of all business but it is also exposed to various threats. Explain in brief the various measures for protecting database from database threat.

Answer: Implementing the following suggestions to protect your databases from insider attacks might make the difference between a secure organization and the next news story about yet another company that has suffered a major data breach.

1. Identify, Locate and Discover

Q. 6. Explain the conflict resolution and grievances redress mechanism in e-commerce. Also highlight government's role in e-commerce activities.

Answer: Conflict resolution and grievances redressal

The manager should immediately identify all grievances and must take appropriate steps to eliminate the causes of such grievances so that the employees remain loyal and committed to their work. Effective grievance management is an essential part of personnel management. The managers should adopt the following approach to manage grievance effectively-

·         Quick action- As soon as the grievance arises, it should be identified and resolved. Training must be given to the managers to effectively

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