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National
Institute of Business Management
Chennai -
020
EMBA/ MBA
Marketing
Management (Part -1)
Attend any 4
questions. Each question carries 25 marks
(Each answer
should be of minimum 2 pages / of 300 words)
Q. 1. What
are the types of companies that pass through several stages of business
orientation before fully adopting the marketing concept?
Answer:
Q. 2. What
are the important areas of management and business, both the marketing concept
itself and as a result, the practices of marketing management have continued to
evolve and develop?
Answer:
Q. 3. What
are the different marketing environments and their role of culture and sub
culture?
Answer:At Present all the major
Companies are marketing their porducts beyond their home countries. They are
extending their operations in the global marketing. The often issue comes
before these companies are no to sell the products outside but how to manage
the total selling situation outside the country. How to trap each country with
the same or tailored condition.
Many
countries are now joined in the communities of nations and chances are that
these diverse market will be transformed in to a single market of homogeneous
group. The multinationals are spreading the fever of similar variety in most of
the nations. As more and more consumers come in contact with the material goods
and life style of people
Q. 4. What
are the various marketing procedures that happen at various product levels?
Answer:By improving their knowledge of
the Consumer Buying Decision Process, brands can improve their marketing
strategy to effectively respond and be present with their customers at each
stage of their buying behavior. And thus raise and create a need, strengthen
their relationship with their customers and grow their sales.
It
always starts with a recognition of a need!
The
start of the buying behavior of the consumer is the need recognition. If there
is no need, there is no purchase! That’s why generate or reinforce a need in
consumers’ mind to trigger the buying behavior has a fundamental importance for
brands.
Q. 5. Examine
in detail the concept and importance of Service Marketing today.
Answer:The world economy nowadays is
increasingly characterized as a service economy. This is primarily due to the
increasing importance and share of the service sector in the economies of most
developed and developing countries. In fact, the growth of the service sector
has long been considered as indicative of a country’s economic progress.
Intangibility: Services are intangible
and do not have a physical existence. Hence services cannot be touched, held,
tasted or smelt. This is most defining feature of a service and that which
primarily differentiates it from a product. Also, it poses a unique
Q. 6. Explain
the various aspects of Recruitment.
Answer: Recruitment is of 2 types
1. Internal Recruitment - is a
recruitment which takes place within the concern or organization. Internal
sources of recruitment are readily available to an organization. Internal
sources are primarily three - Transfers, promotions and Re-employment of
ex-employees. Re-employment of ex-employees is one of the internal sources of
recruitment in which employees can be invited and appointed to fill vacancies
in the concern. There are situations when ex-employees provide unsolicited
applications also.
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call
us at : 08263069601
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