Airline and Airport Management (Part -2)

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Airline and Airport Management (Part -2)

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       Explain theory of product analysis in marketing and discuss the ways in which it can be applied to marketing in today’s airline industry.

Answer: Marketing is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand, in such a way as to make a profit. The two main elements of this plan are market research to identify and anticipate customer requirements and the planning of an appropriate marketing mix to meet these requirements. Market research involves gathering and recording information about consumers, market, product, and the competition in an organised way. The information is then analysed and used to inform marketing decisions. There are three main ways of gathering information for market research: 

Q. 2.       Explain why Quality control is an essential part of the product design phase of marketing for any airline,without it, the carrier cannot know which parts of its product are weak, and where improvements are needed.

Answer:

Q. 3.       Discuss some of the common conditions associated with discount fares if the correct cost allocation methods are used, the passenger who pays a lower price is carried at a genuinely lower cost.

Answer:A low-cost carrier or low-cost airline (also known as a no-frills, discount or budget carrier or airline, or LCC) is an airline that generally has lower fares and fewer comforts. To make up for revenue lost in decreased ticket prices, the airline may charge for extras like food, priority boarding, seat allocating, and baggage etc. Currently the world's largest low-cost carrier is Southwest Airlines, which operates in the United States and some surrounding areas.

Q. 4.       Analyse current developments in the field of airline distribution in an area where radical and controversial change is occurring, as carriers become increasingly adept at exploiting the potential open to them from on-line distribution.

Answer:The world of data has changed radically in the past decade. Facebook has altered the way people communicate, simultaneously delivering a mountain of data to its owners; Google and Apple are rapidly building the biggest data factories ever assembled; Amazon knows all about our reading and consumer habits and is expert at exploiting them; and a host of online travel agents and others are taking advantage of their youthful IT profiles to accumulate data mines that are potentially worth tens of billions of dollars.

Q. 5.       Explain the fundamentals of Relationship Marketing in the airline industry which is more impressive way of describing an airline’s frequent flyer programme.

Answer: Many companies separate the two functions and dedicate different areas of their marketing department to work on one or the other. New customers are considered transactional because the goal is to get them to buy, while existing customers require different strategies.  To retain current customers, businsses engage in relationship marketing strategies to continually attract repeat business. While both types of customer must be acknowledged and respected, the goal, ultimately, is to turn every new customer into a returning

Q. 6.       Discuss the challenging and complex nature of the sales task in the airline industry through sound planning which will be essential if it is to be accomplished successfully.

Answer:

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