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Alliance University
EPGDM
BS Assignment
Sep. 2021
Instructions & Suggestions to
Term III – BS – Students – Prof.Dr. Krishna Kumar V Rao
Ø
BS
Assignment – Total 40 Marks - consists of 2 Parts
Ø
Part 1 –
Case Study 20 Marks - Ford Motor Company
Ø
Part 2 –
Case Study 20 Marks - Ready-to-drink Beverage Habits and Ecology
Ø
Both the
Case Studies in PDF Form separately uploaded
QUESTIONS
TO BE ANSWERED
For Case 1: Ford
Motor Company
(Total Marks 24 –
Each Question carries 6 Marks)
Question. 1
)Define and discuss Ford's business-level strategy (Hint: Use the concept of
Porter’s Business Level Strategy)
Answer: Ford is one of the most well-known
vehicle brands in the world. It has maintained profitable expansion throughout
time thanks to astute leadership and management. Ford now wants to be the most
trusted mobility company in the world. The brand has developed several
significant advantages, such as a strong brand image and increased consumer
trust, as well as a well-balanced portfolio. Ford is working to make the world
a
Question. 2)
How can FORD company's various value-chain activities be linked better than
what is now being done currently, to create better value for the company and
the customers? (Hint: Porter’s Vale Chain Model)
Answer: Porter's value chain analysis
examines a company's internal activities in detail to determine which acts
provide the most competitive advantage and which activities support those
actions. Ford achieves fetched or independent advantages through these
fundamental exercises. Controlling the variables of production and dispersion
can help Ford's esteem chain workouts link more successfully. Another reason
Ford has thrived is the concentration of invention and the expansion of
underused innovations, as well as the strengthening of the company's structure.
Recognizing and focusing on what makes an organisation valuable results in
company growth.
Ford implemented One Ford technology to
Question. 3)
Outline a rough competitor analysis. – various key competitors in various
geography in the World What would be the response by FORD?
Answer: Despite the fact that
their cost structures may have changed due to their liquidations last year,
consolidated competitors such as GM and Chrysler may modify the nature of
competition from them. Honda, Toyota, Mazda, Hyundai, Kia, Mitsubishi, and
others are among the distant competitors. Despite the fact that Japan is more
distant from Ford than the US, it still has fetched structures in its mass
exhibits. The majority of Korean automakers compete in the low-cost car market.
In Asia's
Question. 4)
Why is there is a need for a new HR strategy and What is Mullaly’s plan to have
a blended HR strategy?
Answer: Ford's top management
could be crucial in resolving the issue. The company's structure and operations
are complicated, yet Ford can reap huge cost savings from every component of
its supply chain. This will necessitate
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For Case2:
Ready-to-drink Beverage Habits in India and Ecology Impact
(Total Marks 16 )
–
Q1 and Q2 Each Question carries 5 Marks and Q3
carries 6 Marks)
Question. 1) What
is the importance of Ecology as a part of Macro Environment in a country like
India? Packaged Beverages generate huge quantity of packaging waste in all big
cities and medium towns of India. How can manufacturers of beverages device
methods for effective collection and disposal?
Answer: All containers are located near booths, vendors, and
coffee shops, emphasising the significance of properly treating garbage created
from beverages in all metros. Furthermore, because the Metros are a public
space, they are always packed; trash bins are put every 500 to 700 metres to
collect rubbish. Waste
Question. 2) Instead
of selling pre-packaged retail vending packs, if Refill Model Vending is
adopted in India (just like milk vending) by the manufacturers setting it up in
various localities in beverages products, how can we make it work?
Answer: According to my observations, the "Refill
model" is solely used in the case of water cans. However, in response to
the
Question. 3) Interact
with about 3 or 4 - big or medium size vendors in your selected town/locality
and enunciate their response to setting up Refill Model in their shops.
Answer
: Following my interactions with a
few vendors in Chennai, I received a variety of responses from the city's
traders. Among them were:
Mention clearly
the Name of the Town and Retailer Shop Name – Owner/Partner – Their Mobile
Number and Full Address, in your answer.
(We may call the
Retailer for verification and any further details – By answering this Question,
You are deemed to have accepted these terms)
Do it genuinely
because we will do back check on your details. If not, genuine you get ZERO
Marks
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
Call us at : 08263069601
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