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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Strategic Management
Internal Assignment
Applicable for April 2021 Examination
Assignment Marks: 30
You have been appointed as a Strategy Consultant to a Belgian
Luxury Chocolate brand namely “Belge” wanting to enter India. Which one of
Porter’s Generic Strategies would you choose to be operational in India &
explain the reasons in detail behind your choice of strategy? Once the strategy
has been chosen, explain the categories of customers
you would target alongwith the price points? (10 Marks)
2. Miniso, a Japanese-inspired lifestyle product
retailer wishes to enter India’s Retail market. Conduct a PESTLE analysis for
Miniso in India & suggest whether Miniso
should enter India or otherwise. (10 Marks)
3.
You are the
Chairman of Mazda Motors in Japan. Your Indian subsidiary Mazda India has
managed to gain only under 4% of the market share so far & Competitor
brands such as Maruti & Hyundai account for 48% & 15% of the market
shares respectively.
a. What turnaround
strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5 Marks)
b.
In your opinion,
would it be considered appropriate to pursue a Strategic Alliance or a JV
Strategy or should Mazda go it alone in India? State your response with
appropriate justifications & reasons. What would be the
advantages & disadvantages
of such a strategy? (5 Marks)
Dear students, get latest Solved
assignments and case study help by professionals.
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help.mbaassignments@gmail.com
Call us at : 08263069601
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