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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Business Communication
Internal Assignment
Applicable for April 2021 Examination
Assignment Marks: 30
1. According to Avani, a new age PR consultant, emails are
obsolete and she thinks no one pays heed to email messages anymore. However,
her seniors still support connecting with customers through emails as it still
is the primary medium of business communication. Avani decides to explore
skills of emailing effectively and goes through the three-step process for
emailing – Planning, writing and completing email messages.
Please elaborate on the three steps mentioned above. (10 Marks)
2.
After completing
his MBA from one of the reputed institutes Rakesh interned with a market leader
in Consumer Products company. He was offered a job as a junior manager on
completion of his internship with the same organization. Now, after almost 1.5
years with the same organization as an assistant manager, he realized that he
could have had better growth opportunities in other organizations. Hence, he
wants to start exploring his options. However, since he never had to indulge in
active job seeking, he feels a little lost and approaches a senior friend with
some potential employers. Imagining you are
his senior friend, please elaborate on some tips for translating
general potential into
presenting as skills for the employees. (10 Marks)
3.
Protek Manufactures
has been a market leader in paper products for almost 55 years. While they have
captured most of the market in West and South India, they still think that
reaching out through new media is missing out in their marketing plan. They
decide to explore social media for more innovative ways of reaching to their
existing and new customers. Please discuss following points in light of the
case.
a. Writing strategies for
social media for Protek (5 Marks)
b. Various social
networks that will help Protek to reach to different set of audience.
(5 Marks)
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assignments and case study help by professionals.
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