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Course : Masters in Business Administration
(MBA 4 Sem)
Subject : Marketing Management
Answer the following question.
Q1. List Media
habits(of target segment). (10marks)
Answer:
Identifying the media consumption patterns of your target audience(s) will be
critical for designing the communications strategy and interventions. Media consumption can be vastly different
within countries, communities or families. For example, young people are far
more likely to use social media and mobile phone or tablet applications (e.g.
online streaming services) to play games, receive news and enjoy entertainment.
Understanding the media consumption habits of target audiences provides insight
on which media channels and organizations to engage and begins the process of
untangling what is
Q2. Explain
Significance of Branding. (10marks)
Answer:
No firm has an unlimited marketing budget, no matter how big it is. Your
branding plans depend on your long-term growth in combination with the
short-term results. Every business needs to be aware of the importance of
branding in marketing.
Branding
requires vast sums of money, but once invested your business can yield
tremendous benefits. This article is targeted towards individuals, such as
business owners and people in management positions, who are
Q3. Explain the
terms Product Item and Product Line in the context of Product Mix. Why and how
product mix is changed? (10marks)
Answer:
Philip Kotler:
“A
product mix is the set of all product lines and items that a particular seller
offers for the sale to buyers.”
Product
mix, also known as product
Q4. Bring out the
utility & quality- aspects of packaging. Quote examples as appropriate.
(10marks)
Answer: Product packaging is an underappreciated hero
in the marketing world. Packaging is supremely functional: it protects the
product. It contains the product. It displays the product. It promotes the
product. Its design and labeling communicate about the product. And the package
itself can even increase the product’s utility, making it better suited to
however the customer wants to use it.
If
packaging does all these things, why is it
Q5. Define
pricing. Describe various factors influencing the pricing decisions. (10marks)
Answer:
Q6.
R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian
market. As a marketingmanager which steps would you like to take while
launching this product? How will you conduct the testmarketing for this
product. Make necessary Assumptions and justify your answer. (10marks)
Answer: Launching a new product or service isn’t what is used to be. In the
"good old days," you could hire a PR agency to craft a press release
and set up a press tour. Before the big launch date, you would hit the road and
meet with reporters from all the important press outlets. Then on launch day,
you could sit back and watch the articles roll in. In those days, reporters
might even spend a few days fact-checking and talking to customers before
Q7. What are the
functions of Marketing Mix .Discuss three Brands that failed due to poor
integration of the marketing mix elements. (10marks)
Answer: The factors affecting pricing decisions are
varied and multiple. Basically, the prices of products and services are
determined by the interplay of five factors, viz., demand and supply
conditions, production and associated costs, competition, buyer’s bargaining
power and the perceived value. We would like to divide them as Internal Factors
and External Factors.
Internal Factors:
1.
Marketing
Objectives and Pricing Objectives:
Q8. Define the
term Channels of Distribution. Describe various types of channels used for
distributing the consumer product and industrial products. What are the aspects
considered while selecting the channels of distribution.
Answer: Industrial
channels are shorter than consumer channels because there are a small number of
industrial customers, and they are geographically concentrated at a few
locations. Industrial products are often complex in nature, and the buying
process is long.
Manufacturers
and industrial customers interact extensively during the buying process, and
even afterwards, as most industrial products need to
Dear students, get assignments and Case studies get
solved by professionals
Do send your query at :
or call us at :08263069601
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