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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Marketing Management
Internal Assignment
Applicable for December 2020 Examination
Case:
“Yuva” is a fitness band catering to
Indian youth in lower price segment. There is a vast market who are health
conscious and wants the latest tech in wearable device category. There are
currently two fitness band that is being sold by the company.
Given below are their prices.
|
Yuva |
Basic |
Rupees 899/- |
|
|
|
|
|
Yuva |
Pro |
Rupees 1199/- |
|
|
|
|
The product quality is good given the
price range. It has all fitness feature supported by a colourful design. It has
a bigger display as compared to their competitors. The company has purposely
kept the display bigger for the youth audience as they want the feel of a smart
watch at the price of fitness band.
The company has a plan to sell only
through online platform. The product is available on major ecommerce platform
as well as on the company’s own website. It has just been 15 days that the
product is launched but it doesn’t have any demand from consumers. There is no
problem with the product but there are no promotions done by the company. You
have been hired as a Marketing head of the brand Yuva.
|
1. |
Suggest |
various types of segmentation for the brand Yuva. |
(10 Marks) |
|
2. |
How will you promote the brand Yuva online? Suggest minimum
five online platforms |
||
|
|
through |
which you will promote the brand and increase the sale. |
(10 Marks) |
3.a. Explain any
five factors that will influence the consumer behavior for the purchase of
Yuva Fitness Band. (5 Marks)
3.b. Explain
various stages that a customer will go through in purchasing decision of Yuva
fitness band. (5 Marks)
Dear students, get fully solved assignments of
NMIMS University for December 2020 batch.
Do send your query at:
Call us at: 08263069601
**********
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