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ANNAMALAI UNIVERSITY
SOLVED ASSIGNMENTS 2020
Academic
Year 2019-20
M.B.A. E –
BUSINESS
FIRST YEAR
178 - M.B.A.
E-Business - Annamalai University
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application.
How do you justify the Universality of Management? Give examples to
illustrate your arguments.
2. “The importance of strategic planning is now fully
realized by the Indian corporate sector than before” – Discuss
3. Explain about the personal challenges involved in
becoming a manager and a leader in today's turbulent environment.
4. Without effective management the resources will
remain as resources cannot be converted into productive utilities – Do you
agree? Give reasons.
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1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the
different ways of segmentation? Suggest the segmentation strategy for the following
products: Edible oil, Table top wet grinder and Business magazine.
2. What strategies you would recommend to be followed
during the four stages of PLC? Identify one product and one service for
each stage in the PLC. Give reasons for your answer.
3. What are the objectives of pricing strategies?
Discuss the merits of different pricing techniques that you would
recommend for the following products. Laptop, Sports utility vehicle,
designer tiles.
4. Do you think that social media advertisements
would kill all other traditional media? Discuss your answer with proper
justification. Also explain under what circumstances online advertisements
would be highly recommended.
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1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the
company is making good profit. It is profitable for companies not to declare
any dividend even when they are making good profits. What will be the
reaction of the shareholders? – Discuss.
2. “In managing working capital the finance manager
faces the problem of compromising the conflicting goals of liquidity and
profitability”. – Comment. What strategy should the finance manager
develop to solve this problem?
3. Design an appropriate capital structure which
yield more profitability for a service industry. Illustrate your answer
with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon
the way in which it’s earnings are computed, distributed and retained”-
Comment on this statement.
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1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation
and types of integrity constraints that must be checked for each update
operation?
2. Explain various levels of Data abstraction in
database system?
3. Why is concurrency control needed? Explain lost
update, Inconsistent retrievals and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
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1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for
effective management of human resources”. In the light of this statement,
analyse the significance of human resource planning.
2. Explain a sample HR departmental structure for a
large manufacturing organization and explain the functions.
3. You are appointed as HR manager for a mid size
leather company which is new. Now you are asked to fix pay scale for the
employees. Explain your process of pay fixation.
4. Performance Appraisal System helps employees to
identify the areas in which they need to improve – Do You agree or
disagree? Justify with the suitable methods.
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1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated
management information system. Any transaction entered in to the system
would immediately affect all related functional subsystem at all levels of
activity. The system was never implemented successfully. Why do you think
it was a failure?
2. Explain a hierarchical database organisation. Give
an example of data that has a ‘natural’ Hierarchical order. What are the
limitations of a network organisation?
3. Discuss the amount of centralization that PBS has
and whether this is functional or dysfunctional.
4. Discuss the role of MIS in the fields of
education.
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1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation
of a computer-based system to help administer book loan at libraries.
Identify the stakeholders in such a project. What might be the objectives
of such a project and how might the success of the project be measured in
practical terms?
2. Assume that a company has decided on a COTS
solution that will replace the whole of the existing maintenance
accounting system rather than simply plugging in additional modules to
deal with group accounts. Write a memorandum to the company’s legal
department outlining the important provisions that a contract to supply
this system should have.
3. An organization is contemplating the purchase of a
project planning software tool such as MS project and has decided to draw
up quality specifications for the package. The features that they are
particularly concerned are, to set up details of new projects and updating
the project details with information about actual work completed. Draw up
quality specifications in respect of the qualities of 1) Usability 2)
Reliability 3) Recoverability
4. ABC software company is to develop software for effective
counselling for allotment of engineering seats for students with high
scores ranking from top colleges. The product has to be upgraded if the
common entrance score is to be considered. Describe the appropriate
product development life cycle and the standard skills required.
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1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall
effectiveness and specify the related formula.
2. “Depreciation is a process of allocation and not
of valuation.” – Comment.
3. It is said that only cash cost are relevant for
capital budgeting decision. However, depreciation which is a non-cash cost
is a prominent part of cash flow analysis for such an investment decision.
How do you explain this paradox?
4. It is said, “cost accounting is a system of
foresight and not post-mortem examination; it turns losses into profit,
speeds up activities and eliminates wastes”. Discuss in detail this
statement.
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